This LIVE Webinar will explore what’s working (and what’s not) and how both sides can build lasting, revenue-generating partnerships, with perspectives from creators and industry experts.
In this webinar, powered by Stay22, we'll discuss the following topics in a panel Q&A with our experts:
✅ What travel brands actually want — Learn how DMOs and travel companies are approaching budgets and what they look for in creator partnerships.
🧠 Inside the creator mindset — How top creators find brand deals, determine what to charge, and why they say "no" more often than you think.
📈 Real revenue benchmarks — Discover who is driving bookings and earnings across Stay22's affiliate network, from small travel blogs to large publishing platforms, and how to spot monetization trends early.
🤝 Dealbreakers, pitfalls, and must-dos — Lessons from both sides about press trips, deliverables, affiliate revenue, and setting expectations that stick.
🚀 How to create smarter, more sustainable partnerships — Get a preview of the tools and models Stay22 are building to help creators and industry pros earn better, together.
Register to watch LIVE on Thursday 31st July, at 11am EDT, with host Kateryna Topol (Toronto Travel Massive). Recording will be available afterwards.
This exclusive LIVE webinar is designed for content creators, tourism boards, destination marketing organizations (DMOs) and brand strategists looking for practical takeaways to build their content and marketing strategies into 2026 and beyond.
• Ashley Norman, PTG Consulting (DMO representative)
• Kimberly Davies, Walkaboot Travel (Creator)
• Félix Contant, Stay22 (Platform perspective)
• Kateryna Topol, Toronto Travel Massive, Paths to Travel Magazine (Moderator)
Ashley Norman, Vice President, Marketing Communications, PTG Consulting
Ashley Norman leads the public relations and digital marketing team at PTG Consulting, an award-winning strategic partner for the tourism and hospitality industry’s most dynamic brands, destinations, and independent hotels. Ashley is passionate about helping lesser-known destinations enter new markets, and her insightful, hands-on approach has resulted in impactful multi-channel exposure for the agency’s clients across the world. Learn more at ptgconsulting.com
Kimberly Erin Davies, Walkaboot Travel
Kimberly has partnered with national tourism boards, outdoor brands, and travel companies to create compelling digital campaigns that inspire and convert. Her work spans influencer marketing, content creation, UGC production, photography, and long-form editorial writing. Supported by a loyal, travel-loving community across TikTok, Instagram, Youtube, and her blog. Learn more at walkaboot.ca
Félix Contant, Partnerships Manager, Stay22
Félix Contant leads global partnerships at Stay22, collaborating with over 500 creators to help drive millions in revenue into the hands of content creators worldwide. His work has played a key role in shaping Stay22’s creator program from a niche offering into one of the leading monetization tools in the travel content space. Learn more at stay22.com
Kateryna Topol, Travel Massive, Paths to Travel Magazine and North American Music Magazine, Quipmag
Kateryna has collaborated with major brands including Condor Airlines, Air Canada, Quebec by the Sea, Waterford Tourism, Visit Rochester, Chihuahua, Mexico, Marriott’s Autograph Collection, a wide range of hotels, PR firms and tourism boards across North America and abroad. Kateryna is the Travel Massive Toronto chapter lead, and the researcher behind The 2025 Creators & Travel Industry Report. Learn more at pathstotravel.com and quipmag.com
🗓️ Date: Thursday July 31, 2025
⏰ Time: 11 AM - 12 PM EDT (1 Hour)
🎥 Recording will be available — sign up for the event to receive notifications.
Stay connected with us on Instagram at @travelmassiveTO, @travelmassive, and tag us in your posts using #TravelMassiveToronto, #TravelMassive on Instagram.
