I help small- and medium-sized enterprises tell their story through mainstream media and targeted public relations efforts to enhance their brand awareness. Leading luxury travel agencies frequently turn to me as an on-the-ground professional with in-depth knowledge of Morocco and Ontario when creating bespoke itineraries.
I also write about travel, lifestyle, and arts. In 2023 I was a contributing author to Lonely Planet Morocco and Canada guidebooks. Other bylines: Monocle Radio's The Urbanist and The Menu, Toronto Star