Sam leads the Nigerian chapter of Travel Massive, the world’s largest community of travel and tourism professionals. He is a Recipient of the Ooni of Ife Royal Leadership Awards 2020.

He sat on the Tourism Sub-sector Committee of the Lagos State Government's COVID19 Pandemic Committee - to assess and review the impacts of the pandemic on the state’s cultural, creative and tourism sectors.

A business leader with expertise in destination marketing, Sam is a co-founder at TravelWithSamGlobal, a boutique travel company providing bespoke vacation experiences and solutions.

Over the years, he has worked on destination marketing campaigns with government agencies and parastatals, nationally and internationally. These include: Dubai Tourism, South African Tourism, Rwanda Development Board, Lagos Tourism, Akwaaba Travel Market, Kenya Tourism Board, Uganda Tourism Board and Ogun State Tourism.

Others include: Nigeria Travel Week, United Nations World Tourism Organization (UNWTO), Africa Travel Association (ATA), Corporate Council on Africa (CCA) and Royal Carribean International, Air Namibia, Cabo Verde Air, among others.

A well sought after professional, Sam is skilled at deploying his vast industry network in building community, driving organizational growth and profitability. In 2017, he led his company's team to win a KiliFair Travel Award in Moshi, Tanzania; while in 2019, he led more than 30 travel and tourism professionals to curate the Travel Africa Day Experience at Social Media Week Lagos.

Sam holds a BSc (Urban & Regional Planning) from Obafemi Awolowo University; PGD (Mass Communications) and MBA (Marketing) from the University of Lagos. He is also an alumnus of the Executive Education Programme of the prestigious Lagos Business School (LBS).

Sam Adeleke is a passionate Nigerian determined to consistently remind Africa and the world of its unique beauty.