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Trove Tourism Development Advisors and Adara recently released a report on the 2026 US Outbound Market for Destination Marketers.
The report draws from data across Adara's partner network and highlights recent shifts in US outbound travel intent into 2026, followed by analysis and recommendations.
Here's a few highlights that I found interesting:
• Mexico, Puerto Rico, and the Dominican Republic collectively represent 41% of US outbound bookings from the present through April 2026.
• The proportion of bookings exceeding one week has grown by double digits.
• Trip durations to APAC are approximately 3x longer than those to Latin America.
• Group and MICE business is one of the most efficient ways to grow high-yield arrivals.
• DMOs are operating in a landscape where sentiment moves quickly – driven by news cycles, safety perceptions, social media discourse, and creator commentary. The old model of tourism PR – sending out press releases, hosting occasional group press trips, and counting “clips” – does not work in this environment.
The report includes a list of insightful recommendations including DO's and DON'Ts for working with influencers and creators. On the creator front, the report affirms that discovery is "video first" and social platforms are the primary discovery tool for many travelers. Nothing new there, but hopefully more DMOs take note.
Request your copy at www.trovetourism.com/news/2026-us-outbound-market-guide
I hope others find this report helpful!
Requested! Thanks!
Hi Travel Massive community,
My name is Shivam, and I am the founder of Map Your Voyage. I began my software engineering career in Singapore in 2016. After seven years in Singapore, my focus turned to full-time work on my India-based startup.
The idea came from a problem I faced myself—I had around 12,000 saved posts on Instagram, all sitting in the default "Saved" folder. When I wanted to visit a specific country, there was no easy way to figure out which posts were from that country.
Even if I managed to find them, I still had to rewatch all the reels and posts, jot down the locations manually, and figure out how to include them in my itinerary—a process that was incredibly time-consuming. That's what inspired me to create Map Your Voyage.
With Map Your Voyage, you can simply DM your favorite travel reels to our Instagram account while scrolling, and we’ll handle the heavy lifting — detecting locations from each reel and organizing them into country-specific bucket lists. When you’re ready to travel, you can turn these bucket lists into an itinerary in just a few minutes.
I’d love to get your feedback, suggestions, or general thoughts on this! Happy to answer any questions and connect with people across the community.
Thanks,
Shivam
Hi Shivam,
Thanks for sharing Map Your Voyage and welcome to the Travel Massive community.
The explainer video is very helpful and I encourage anyone else interested in your idea to watch the video.
Is there a simpler way to share the videos (e.g. share the reel URL to an external service or website) or is there a technical reason why you require people to DM to another account? This onboarding friction could slow down growing your platform.
Do you have any interesting insights so far about what kinds of journeys and bucketlists people are generating? e.g. top countries, places? And what tech did you build the platform in?
Well done!
Hi Ian,
Thank you for the warm welcome and for taking the time to review Map Your Voyage—your feedback means a lot. We're grateful for your thoughtful questions, and I'll address them below.
On sharing reels more simply:
You're spot on about onboarding friction, and we're actively exploring ways to minimize it. Currently, logged-in users can paste Instagram reel links directly into our search bar here: mapyourvoyage.com/app/build-itinerary-from-travel-content, which works seamlessly. We've prioritized DMs to our Instagram as the quickest option for users saving content on the fly—it's one less step while scrolling, and it helps us stand out as a unique solution. That said, we recognize it might not suit everyone, so a native app integration is on our roadmap if demand grows that will allow users to open Instagram links in our iOS OR android app to add locations to their bucket list.
On user insights for journeys and bucket lists:
We have analytics in place to track this, but with our focus until recently on building core features, we don't yet have enough data for meaningful trends (e.g., top countries or spots). As we ramp up marketing, I'll circle back with some exciting early insights.
Tech stack:
It's a lean, self-hosted setup: Next.js (frontend/backend), Postgres, Memcached, Redis, NATS for messaging, Bunny CDN, and Cloudflare. We host on Hetzner for its rock-solid reliability at a fraction of AWS/GCP costs—keeps us agile as an early-stage startup.
Thanks again for the kind words and encouragement, Ian.
Best,
Shivam
Hi Shivan - you’re an absolute genius! I love this idea and I’m planning to try it later this week. If it works well for me, I’ll start recommending it right away ❤️
I also agree with Ian's comment, and it’s great that you’re offering another option. I’m not very technical, but one thought: I save reels into collections and organize them by country (e.g. Bulgaria, Italy, etc.). Each collection has its own URL, so if there were a way to share a full collection link rather than individual reels, that would be incredibly handy.
Love the concept - wishing you the best of luck with it!
Hi Stefani,
Wow, thank you so much for the kind words—you just made my day! I'm thrilled you're excited to try Map Your Voyage and would consider recommending it. As a fellow travel enthusiast, that's exactly the kind of feedback that keeps us going.
Your collection idea is brilliant and spot on—I love how you're already organizing reels by country like that. It's a fantastic suggestion, and while we don't support full collection links yet, it's now top of our wishlist. In the meantime, pasting individual reel URLs or DMing them works great for building those itineraries. Can't wait to hear how it goes for you this week!
Wishing Kiss My Backpack all the success—let's stay connected and chat more about any feedbacks, suggestions or feature requests you might have.
Travel demand is not disappearing - it is redistributing. In 2026, travelers are making more intentional choices about where they go and how they get there, driven by infrastructure upgrades, surface-first behavior, and shifting traveler priorities.
Drawing on insights from 600M+ global users and regional experts, Rome2Rio’s 2026 Travel + Mobility Trends Report outlines the behavioral shifts reshaping demand worldwide, including:
- Hidden-gem destinations replacing major hubs
- Scenic trains and ferries becoming the travel flex, with #TrainTok leading the way
- Sleeper trains and night buses helping travelers chase daylight
- Regional loops replacing frantic city-hopping
- Adventure travel evolving toward purpose-driven, transformational experiences
- Surface-first routes replacing short flights
The report explores what these shifts mean for destinations, operators, and mobility providers, and where opportunity lies as travel becomes more distributed, surface-led, and experience-driven.
Access the full 2026 Travel + Mobility Trends Report here: drive.google.com/file/d/1CxFoOc6NqfZm3_Hb2tLjONfWOGckuY7F/view.
Reach out with any questions.
Which trend are you most excited about in 2026? Drop your thoughts in the comments! 🎄
Here's my Hospitality Trends for 2026:
1. AI-powered personalization
2. Authentic sustainability
3. F&B innovation
4. Reputation management
5. Integrated technology
6. Wellness & well-being
7. Whycation guest experiences
8. Work + Leisure Blending ("Bleisure")
Working at a SaaS reputation management company, I know that reputation management cannot be ignored by hotels, travelers and guests expect empathy and loyalty. Another trend I’m looking forward to is F&B innovation 🥗, which stands out as a key highlight.
Hi everyone, I'm Yakub Birungi from the Travel Massive Uganda Chapter
I'm visiting the Netherlands to network at VAKANTIE beurs 2026
I am avaliable only today at Uganda stand 07.E110
Hey Yakub! I’m not there unfortunately- how long will you stay in the Netherlands?
Hi Tobias. Travel massive Greetings. I return home on Saturday 10th.I will not attend the travel show Tommorrow but I will be available in Amsterdam all day tomorrow.
You can get in touch +256779262990
Kiss My Backpack is an English-language website designed to help international visitors plan their trip to Bulgaria. The platform provides practical, local knowledge that explains how things actually work on the ground, addresses common concerns and misconceptions, and answers real planning questions.
Hi everyone! I’m Stef, founder of Kiss My Backpack, a Bulgaria-focused travel platform for English-speaking travelers. I work at the intersection of destination content, SEO, and local storytelling. Happy to continue the discussion here.
Why I built an English-language travel brand for Bulgaria
Bulgaria consistently surprises visitors, and yet it remains largely absent from mainstream travel conversations.
As someone living and working in the country, I kept noticing the same pattern: first-time visitors arrive with very little information, outdated expectations, and almost no context about what Bulgaria actually offers. When they leave, they’re often enthusiastic advocates, but the discovery happens by accident, not design.
That gap is what led me to create Kiss My Backpack: an English-language travel platform focused entirely on Bulgaria, built specifically for foreign travelers who are actively planning a trip.
The problem - An underrated destination with limited tourism storytelling
Bulgaria has strong raw assets - mountains, ski resorts, thermal spas, historic cities, wine regions, and relatively low costs (although the latter is changing rapidly). But compared to neighbouring destinations, its international tourism marketing is fragmented and inconsistent.
Much of the existing information available in English is either:
- outdated
- overly generic
- written without local context
- or focused on price rather than experience
For travelers used to well-packaged destinations, this creates friction at the planning stage. Not because Bulgaria lacks appeal, but because it lacks clear, trustworthy storytelling.
The solution - A local-first approach, written for foreign tourists
The core idea behind my brand is simple: local knowledge, translated into practical content for international readers.
That means:
- explaining how things actually work on the ground
- addressing common concerns and misconceptions
- focusing on clarity over hype
- and building evergreen content that answers real planning questions
The goal is to become a reliable entry point for people discovering Bulgaria that adds true value for future or returning visitors.
Question - A broader question for the travel industry
Building a destination-focused platform for a lesser-promoted country has made me reflect on a broader issue.
1. As travelers or industry professionals, have you noticed how often genuinely interesting destinations lack clear, practical information, while research results are dominated by the same generic content everywhere?
2. Do you feel there’s value in locally written, experience-led platforms that focus on useful context and real tips, rather than surface-level inspiration?
I’d love to hear how others approach this; both from the traveler and industry side!
And happy holidays everyone :)
Hi Stefani! Nice to find your blog.
Experiences with helpful advice will always have more power and dominance; however, marketing, social media, and search engines seem to favor trends and clichéd content. This is something we have to fight against. ✊
Cheers!
Hi Nelson, and thanks for taking the time 😊
I completely agree, trends come and go. While they can help with short-term visibility, they’re rarely a sustainable long-term strategy, especially if you’re also trying to create genuinely helpful content. For me, it’s also quite time-consuming and not really what I’m aiming for.
That said, there’s been some interesting news around Google Search lately, with the latest updates reportedly favoring smaller, niched websites over the big players, particularly in e-commerce. Hopefully we’ll see the same shift in the travel industry too 🙂
Thanks to all Travel Massive members who attended December's [Moscow Travel Massive](www.travelmassive.com/posts/moscow-travel-massive-785920201) sponsored by NEMO. The social evening connecting 70+ leading tourism professionals in our community, including major airlines, hospitality and travel startups — with attendees visiting from St Petersburg, Kazan, Sochi, and Uzbekistan.
We welcomed attendees representing tourism and travel brands across aviation, business, technology, media, and consumer travel sectors in the region.
Registrations included representative of companies:
* Major airlines: Aeroflot, S7, Ural Airlines, Smartavia and Nordstar;
* TOP OTAs: Ozon Travel, Kupibilet, T-Bank, Superkassa;
* GDS: Sirena Travel, Travelport;
* Tech providers: NEMO, ORS and Nexta;
* Business Travel: FUN&SUN Business (ex. TUI), AVT.TRAVEL and Continent Express
* Wholesalers: MoyAgent, HotelStar, Rostelecom Travel Tech
* Rising stars of travel startups: AISO, MICEter.com, Qaccess.ru and EduEm;
* Professional media: BBT Russia and TRN-News;
* Companies from Central Asia: Hotelios, Hurma and EASYBOOKING.
Thanks to our sponsor [NEMO](www.nemo.travel) who have been a market leader in digital transformation solutions for the travel industry since 2008. Over 200 companies in more than 15 countries use the Nemo platform's products, including travel agencies, online travel agencies, consolidators, tour operators, banks, and ecosystems. NEMO has been supporting events of Travel Massive Moscow Chapter since 2016.
The meetup was organized in Indian restaurant [Thali and curry](thali.me) that is located in the very center of Moscow City on the historic [Tverskaya street](maps.app.goo.gl/11gmwjGPSwBevFHg9). Thanks to restaurant owner Roman Sabirzhanov - an active member of the local community. He runs a startup called [DOMO](domohotels.ru) – a digital management company for small hotels.
— Thanks to everyone who supported the event, and wishing everyone a successful new year!
Thanks Leonid for the update from Moscow Travel Massive and it's great to see our community connecting across so many verticals of travel in the region. Thanks to your organization of the chapter, and to NEMO for sponsoring — I'm looking forward to my next visit and getting a chance to meet everyone. Wishing everyone a successful year ahead.
Ian, thanks for your support of the chapter. We are looking forward to see you in Moscow soon. I wish you and all community members a successful year.
Travel Massive [Cape Town](www.travelmassive.com/posts/cape-town-travel-massive-934667102) celebrated the year in true Mediterranean style with an [Italian Riviera Summer Night](www.travelmassive.com/events/italian-riviera-summer-night-by-liguria-ristorante-travel-massive-cape-town-1608109126) in partnership with [Ristorante Liguria](liguriaristorante.co.za), bringing together the local travel community for an evening of flavour, music, and connection in the heart of Cape Town.
The evening brought together a mix of familiar faces and new members, with many attendees embracing the “Anything Bright & Beautiful” dress code — adding splashes of colour and festive Riviera flair.
Guests were warmly welcomed by Sara Carriem, co-manager of Ristorante Liguria, who generously provided grazing platters and drinks on arrival. Conversations flowed and the cash bar remained busy throughout the night, with some attendees taking the opportunity to enjoy Liguria’s special dinner options.
Cape Town Community Leader [Fuad Peters](www.travelmassive.com/@fuadpeters) welcomed attendees with an overview of the Travel Massive community, and reflections on the year's events which helped to support and grow the network.
Attendees were encouraged to support [Michaela Crowe](www.travelmassive.com/@michaela-crowe) and her [CPUT](www.cput.ac.za) students when they begin seeking placement opportunities for their "Work Integrated Learning" requirements, highlighting the importance of industry support for emerging tourism professionals.
[Sherise Dreyer](www.travelmassive.com/@sherise-dreyer) was acknowledged for her work in accessible tourism and Master’s studies in Strategic Marketing, and her upcoming talks and workshops at [WTM Africa 2026](www.wtm.com/africa/en-gb.html).
Ristorante Liguria's owner Shelton shared the story behind the restaurant and their commitment to working with guides, tour operators, and travel businesses to host guests and industry gatherings, including the [Cape Tourist Guides Association](tourguides.capetown) (CTGA) end-of-year event.
The evening wrapped up with prize giveaways, with thanks to our generous event sponsors:
- [Penny Lotz](www.travelmassive.com/@penny-lotz-8068510773) of [The Product Manager](www.linkedin.com/in/penny-lotz-935a802a/?ref=travelmassive)
- [Asheeq Adams](www.travelmassive.com/@asheeq-adams-1152517031) of [Luxury Lane CPT](www.luxury-lane.co.za) and [La Relocation Cape Town](larelocationgroup.com/cape-town/)
With formalities complete, guests continued socialising and networking, with some heading off into the night for further celebrations — bringing a stylish and memorable close to Cape Town’s final event of the year.
— Thanks to everyone for attending and supporting Travel Massive Cape Town in 2025!
👋 Join [Cape Town Travel Massive](www.travelmassive.com/posts/cape-town-travel-massive-934667102) to be notified of upcoming events and stay connected with travel professionals and change makers in Cape Town. Want to sponsor an upcoming event? Get in contact!
What a wonderful evening and way to end off 2025, thank you to all who helped make the year a special one.
Thanks Fuad for the updates from Cape Town Travel Massive and thanks to Shelton, Sara and the team from Ristorante Liguria and sponsors for supporting and hosting our community. A warm welcome to our new members as well! Wishing everyone a great year ahead!
I would like to create a company in Canada that offers small group or private tours in Morocco. Has anyone setup a travel business in Canada before that does business in Morocco? If so, are you willing to share your experience and/or provide some tips? Specifically around licensing in both countries and any legal nuances? Thank you!
Hi Kristin, we host a Women's Travel Directory with many Canadian businesses that operate tours in Morocco. Most partner with local DMCs. You might want to reach out to some Canadian tour companies and ask them for advice.
Thank you Carolyn for the advice! I will check out the directory.
Thanks to all travel media and creators who joined us for our [See more of Canada with FlixBus](www.travelmassive.com/events/see-more-of-canada-with-flixbus-4241059452) media event at the 11:59 Bar:Café in downtown Toronto for an evening of industry insights and networking.
Joined by Merrill Leedom and Rafi Tumarkin from FlixBus North America, we learned about FlixBus conveniences and routes, played a fun trivia game, and had an opportunity to catch up with travel industry friends and acquaintances as well as make new ones. A memorable evening of cheers and bites before we had into the holiday season.
[FlixBus](flixbus.ca) makes it easy with affordable, comfortable, and convenient rides to top destinations across the continent and the world across over 40 countries. FlixBus buses offer free Wi-Fi, spacious seating, and a more sustainable way to travel. Sit back, relax, and get there without the stress of driving or the high cost of flying.
A big thanks to [Flixbus](www.flixbus.ca), [11:59 Bar:Café](www.1159barcafe.com) for hosting our community, our sponsors [Horseshoe Valley Resort](horseshoeresort.com) and [Revé Restaurant](byreve.com) for their generous giveaways, and to everyone who attended and supported the evening.
The evening brought out a niche group of media and creators from across GTA including creators like [Raymond Cua](www.travelmassive.com/@travellingfoodie), [Yashy Murphy](www.travelmassive.com/@yashyanthi), [Christopher Rudder](www.travelmassive.com/@rudderless_trvl), [Clementine Koa Affana](www.travelmassive.com/@clementine-koa-affana-8157023586), [Maiku Wong](www.travelmassive.com/@maikuwong), and [Natalie Ast](www.travelmassive.com/@natalie-ast-7277175911) and freelance journalists including [Jesse Ship](www.travelmassive.com/@jesse-ship-5903605395) (Fodors, PAX Media), [Nupur Lilani](www.travelmassive.com/@nupur-lilani-8092787328) (Air India, Travel + Leisure), [Liisa Ladouceur](www.travelmassive.com/@liisa-ladouceur-3708123140) (Toronto Star, Toronto Life), [Merle Rosenstein](www.travelmassive.com/@merle-rosenstein-8045407169) (Miami Herald, Explore Magazine), and [Margarita Ibbott](www.travelmassive.com/@downshiftingpro) (Hotel Scoop, WV News).
— See you at our [next event](www.travelmassive.com/events/travel-massive-post-holiday-mix-mingle-7186356967) in the New Year and happy holidays!
👋 Join [Toronto Travel Massive](www.travelmassive.com/posts/toronto-travel-massive-156537040) to be notified of upcoming events and stay connected with travel media, startups and innovators in Toronto. Would you like to sponsor an upcoming event? Get in contact!
This was such a great evening, thank you all for coming out with us on this cold evening to sip, snack, socialize, and play 🙌🏻
It was a fantastic event. I really appreciated the presentation from Flixbus.
Actually it was a Amazing arrangement Kindly thank you for management for being so kind enough. Good job!
HERE'S THE NEXT 5 UPCOMING EVENTS:
Join us for the first TravelTech Meetup of the year, kindly hosted by CreateFuture, bringing together leaders and innovators from across the travel and technology sector.
The evening will feature a panel discussion with industry voices from Macs Adventure, OAG, Nordic Visitor, and Rabbie’s, exploring how travel businesses are evolving, innovating, and responding to change across the sector. The panel will be hosted by Joshua Ryan Saha, guiding a lively and insightful conversation.
We’ll also be joined by Dave Ward, who will deliver a 20-minute talk on “The Future of Interfaces”.
As always, the formal sessions will be followed by plenty of time to network, reconnect, and continue the conversation.
Whether you’re building, scaling, or simply curious about what’s next for TravelTech, this meetup is a great opportunity to learn, share ideas, and meet others in the community.
Link to event pageHappy New Year, Travel Massive Community!
We are excited to have you join us for an evening at Toronto’s Hotel X. It has been a while since we had a hotel tour and in the past, they have led to some really great partnerships. During this event, we will learn about this Library Collection hotel, a part of the World of Hyatt family, as we tour the hotel property and then gather for a social hour in the art gallery.
About Hotel X
Hotel X Toronto is a lakefront urban resort located on the historic grounds of Exhibition Place. Set across nine acres of green space, the hotel offers expansive city and lake views, resort style amenities, and a calm setting just minutes from downtown Toronto. Guests enjoy a heated rooftop pool, athletic club, spa, dining, and unique experiences designed for families, wellness focused travellers, and events of all sizes.
Learn more and make reservations at www.hotelxtoronto.com
This event is for:
• Active travel media and creators (journalists, reporters, bloggers, creators, influencers, YouTubers, podcasters)
• Travel agents and industry professionals responsible for booking accommodations and planning of events
⏰ Schedule of activities:
6:00 PM: Welcome drink in the VIP Lounge
6:15 PM: Hotel tour begins*
7:00 PM: Reception at the Kandy Gallery
7:35 PM: Giveaway winner announced
8:00 PM: Event ends
*Please make sure to arrive by 6:15 PM, we have timed tours and we can’t hold back.
🎁 Event giveaway:
Enter for a chance to win a one-night stay at Hotel X with complimentary parking 🥳 Must book within a year, blackout dates apply.
Ways to win 🎁
Share an Instagram story or feedpost telling us what you would be most excited about experiencing during a staycation at the Hotel X Toronto.
🚨 You must post by 7:15 PM on January 22, 2026. Make sure to tag and follow @travelmassiveTO and @hotelxtoronto + use hashtags #TravelMassiveToronto.
Will it be the rooms, the heated year-round rooftop pool, one of the many onsite dining options, the incredible city views, convention meeting spaces, the onsite luxury sports club (10XTO Athletic Club)? The choice is yours, especially once you see this fantastic property IRL.
Travel Trade? Post sharing what you think your clients would enjoy most!
*The winner must be present at the time of the raffle to claim the prize.
💬 Join the conversation:
Travel Massive: @travelmassiveTO #TravelMassiveToronto
Hotel X Toronto, a Destination by Hyatt Hotel: IG, FB, X & TikTok: @hotelxtoronto
🎟️ Event registration: There is a maximum capacity, so make sure to register. If there is a waitlist, we would encourage you to still sign-up in case someone is no longer able to come. If there are any cancellations, we will add people from the waitlist. In the meantime, please have a look at your Travel Massive profile and take a moment to make sure it is up to date.
🚙 Parking Underground parking is located on the east side of the building off Newfoundland Drive, between Princes’ Boulevard and Lake Shore Boulevard. Hotel X offers 411 parking spots and 23 electric car charging stations. Both Self-parking and Valet Parking are available, subject to availability. Cost is $35 per vehicle.
👉 Please note:
* All guests must be registered to attend.
* No +1s please.
* Must be an active member of the travel industry to attend with an approved and updated profile on www.travelmassive.com. Please make sure to describe what your role is in the travel industry and add associated social media and website links.
👉 Cancellations: If you are no longer able to attend, please try to release your ticket 48 hrs (2 days) before the event so others can attend. Thank you for understanding.
🚨As these events are limited capacity, we have a 3-strike no show policy.
📸 This event will be photographed by a member of a Travel Massive team or/and our event partner. If you do not wish to be photographed please let us know upon arrival.
Land acknowledgment
We wish to acknowledge the Ancestral Traditional Territories of the Ojibway, the Anishnabe and, in particular, the Mississauga’s of the New Credit whose territories we gather on. This territory is covered by the Upper Canada Treaties.
Link to event pageJoin digital nomads, global travelers and locals interested in the lifestyle in Cape Town, South Africa for a full week of inspiring keynotes, workshops, outdoor activities & social evenings.
Nomad Week Cape Town brings digital nomads, entrepreneurs, remote workers & travelers together for a week of connection, collaboration, and fun while exploring the best of Cape Town and South Africa. Along with networking and personal growth, the event focuses on immersing in the local culture, supporting local businesses, and learning about sustainable travel. It’s a chance to build lasting friendships, share knowledge, and enjoy unforgettable experiences while bridging the gap between the nomad and local communities.
Cape Town Travel Massive — we're working on a collab with Nomad Week! In the meantime, please contact @matt-gray or @fuadpeters if you'd like to get your local business involved.
Why attend?
Be inspired & learn – Listen to digital nomads from various industries share insights on topics we need to know more about like AI, Business & Sustainable Travel.
Find community – Join digital nomads and solo travelers together from all over the world to connect in one jam-packed week filled with a ton of activities.
Experience Africa – Explore Cape Town, its beautiful Winelands, the Garden Route or even go on a safari in Botswana. Don’t just sit behind a laptop – experience Africa & support local business
Empower & Integrate – Connect with the local community through empowerment initiatives such as the Digital Skills Day, Africa Pitch Competition, SA Food Market & Student Sponsorship Program.
Africa Expo — Local Connect
As a South African-founded event, we’re committed to creating lasting impact for the local community, not just hosting an event. Thursday is the Africa Expo, dedicated to empowering and uplifting South Africans
• Empowering Local Entrepreneurs: 100 aspiring entrepreneurs will gain free training in digital skills and online business, plus the chance to pitch for prizes that help grow their ventures.
• Celebrating Local Culture: Experience authentic South African cuisine and handcrafted works, giving local vendors and artisans a platform to reach a global audience.
• Investing in the Next Generation: Throughout the week, we’ll promote the Nomad Africa Fund, where attendees can sponsor a local high school student’s education for an entire year, helping create pathways to a brighter future.
👉 Full program, including how to apply to be a speaker over at nomadweek.co
— See you in Cape Town this January!
Link to event pageWelcome to the 33rd ENTER eTourism conference
The International Federation for IT and Travel & Tourism (IFITT) is delighted to announce Breda as the host city for the ENTER26 eTourism Conference. Nestled in the south of the Netherlands, Breda is a picturesque mid-sized city renowned for its rich history, vibrant culture, and exceptional connectivity. Located at the crossroads of major European cities such as Amsterdam, Rotterdam, and Brussels, Breda offers an easily accessible and inspiring venue for this landmark event from 27th to 30th January 2026.
www.youtube.com/watch?v=KFJEe91wFnc
Breda University of Applied Sciences: Our Esteemed Partner
ENTER26 will be organized by Breda University of Applied Sciences (BUAS), a premier higher education institution celebrated for its commitment to excellence in teaching, research, and innovation. With approximately 7,500 students hailing from over 60 countries, BUAS offers 17 bachelor’s and 12 master’s programs across a diverse array of disciplines, including Tourism, Hospitality, Leisure, Gaming, Media, and Logistics.
Since its founding in 1966, BUAS has earned numerous accolades, establishing itself as a leader in applied sciences education. Its unique teaching and learning approach seamlessly integrates academic theory with practical industry experience, creating an exceptional environment for student success. More information about BUAS’s innovative programs can be found at: www.buas.nl/en
A Hub for Innovation in eTourism
As a long-standing member of the IFITT community, BUAS boasts expertise in areas such as digital experience design, digital skills development, online communication, and AI & data science in tourism. Recently, the university launched the Hospitality, Tourism, Innovation & Technology (HTIT) knowledge platform to enhance academia-industry collaboration, establish a national research agenda, and foster innovation through hubs and best practices.
Global Connections and National Leadership
BUAS is also one of the founding members of CELTH, the Dutch National Centre of Expertise in Leisure, Tourism, and Hospitality. Furthermore, it serves as the home of ATLAS (the Association for Tourism and Leisure Education and Research), a global network of 150 universities committed to advancing tourism and leisure studies.
Join Us in Breda for ENTER26
IFITT and BUAS are thrilled to invite you to Breda for the ENTER26 eTourism Conference. This event promises to be an extraordinary opportunity to explore cutting-edge developments in IT and tourism, network with global experts, and immerse yourself in the inspiring atmosphere of Breda.
Mark your calendars and get ready to experience the future of eTourism in one of Europe’s most dynamic and welcoming cities. We look forward to seeing you in Breda in 2026!
For all questions regarding the conference, you can contact us at enter2026@buas.nl
👉 Learn more at ifitt.net/enter-conference/enter26/
Link to event pageJoin us for Berlin’s first Travel Massive Unconference, where the travel industry meets to learn, share and shape the conversations that matter most.
This isn’t a traditional conference. YOU set the agenda. Industry professionals propose the topics, the community votes, and together we create an evening of interactive sessions designed for real impact.
Expect:
- Inspiring sessions across tech, hospitality, destinations, media, start-ups and more.
- A chance to share your expertise or discover fresh perspectives.
- Networking with Berlin’s most engaged travel community.
Topics:
- Travel influencer marketing
- Hospitality & Innovation
- AI in Travel
Date: Jan 29, 2026
Time: 17:00 doors | 18:00–21:00 unconference discussions | 21:00–00:00 social mixer
Location: Mercure Hotel MOA Berlin
Sessions: 30 minutes each, across 3 rooms
Submit now:
Have an idea for a session fitting one of the topics ? We want to hear from you.
Anyone can propose a short talk or case study to a workshop or group discussion. Submissions are open until the 9th of January 2026.
Submit your session idea here: forms.gle/NFULJK3G6CD9h3uHA
After submissions close, the community will vote on their favourite topics in our Berlin Travel Massive WhatsApp and LinkedIn groups. Once you have registered, you will get access and can cast your votes to help shape the final agenda.
Submissions are open until the 9th of January 2026.
Who should attend?
Anyone working in travel: hoteliers, tour operators, agents, DMOs, tech companies, travel media, influencers, cultural institutions, start-ups and beyond.
Why attend?
- Learn from peers, not panels.
- Contribute your ideas and expertise.
- Build connections that go deeper than a business card exchange.
🪩 About ITB Berlin
ITB Berlin is the World's Leading Travel Trade Show® and an indispensable meeting place for the global tourism industry. Next to its diverse exhibition area, the ITB Berlin Convention provides forward-looking impulses with top-notch speakers. At the same time, ITB 360° offers knowledge throughout the year with articles, videos, and podcast episodes. ITB is more than just a trade show—it is a global hub for an entire industry. From 3 to 5 March 2026 ITB Berlin will celebrate its 60th anniversary.
🪩 About Hotel MOA Berlin
More than just a hotel, MOA Berlin is your all-in-one dynamic space to stay, meet, work, and connect during ITB and beyond. As an official ITB Partner Hotel, MOA Berlin stands for “Congress, Kiez & Culture”—bringing together a state-of-the-art convention center, authentic Berlin neighborhood spirit, and a vibrant cultural atmosphere under one roof. Centrally located in the heart of Berlin-Moabit, the hotel offers everything modern travelers and professionals need: an in-house fitness studio, a generous breakfast buffet, and an inspiring co-working space that fosters creativity and productivity.
Whether you’re attending ITB, hosting a meeting, or exploring the city, MOA Berlin is where urban lifestyle, warm hospitality, and professional event culture seamlessly merge."
📍 About Destination Digital
Destination Digital is a travel influencer marketing agency connecting tourism boards and travel brands with travel influencers and creators from around the world. 👉 Interested in working with travel influencers or creators ? Catch Bjorn at the event or just drop him an email at bjorn@destinationdigital.agency
🌎 About Travel Massive
The Travel Massive community connects thousands of tourism professionals, travel media, influencers and startups from around the world to meet, connect and share ideas. Our Berlin ITB meetups have been running since 2013 and have played host to some of Berlin's biggest travel meetups at venues across Berlin.
👉 Please note: When you register for this event we will may share your details (including email) with our event sponsors. There may also be photography during the evening.
Link to event pageKick off the biggest travel fair in the world with the Travel Massive community and friends in Berlin
Mingle and dance with travel influencers, DMO & hospitality representatives, startup founders and travel industry professionals from all around the world at Generator Berlin in the heart of Berlin at the start of ITB.
Grab your tickets quickly since our event with over 350 attendees sold out 2 weeks in advance last year !
Travel Massive first timer or long-standing regular, we're looking forward to welcoming you. Here's the important details:
⏱ Tuesday, March 3, 2026 @ 19:00 (until late)
📍 Generator Alexanderplatz (Otto-Braun-Straße 65, 10178 Berlin)
🎟 RSVP essential. Tickets € 10 early early birds / € 15 early birds / € 25 regular price
🍺 Some free drinks offered by our sponsors
👋 Complete your Travel Massive to connect with other attendees.
🎟️ One ticket per member (no +1's).
👋 Want to bring a team of +10 people? Get in touch.
Here's a look back at last year's epic evening...
www.youtube.com/watch?v=01j7zdEu7kc
A big thank you to our sponsors for their fantastic support. Learn more about them below.
🪩 About Generator Berlin
Pack your bags, because Berlin beckons… Whether you’re a solo traveller, raver, history nerd or just looking to explore the German capital, our experience and design-led hotel is the perfect place to stay in central Berlin.
🪩 About ITB Berlin
ITB Berlin is the World's Leading Travel Trade Show® and an indispensable meeting place for the global tourism industry. Next to its diverse exhibition area, the ITB Berlin Convention provides forward-looking impulses with top-notch speakers. At the same time, ITB 360° offers knowledge throughout the year with articles, videos, and podcast episodes. ITB is more than just a trade show—it is a global hub for an entire industry. From 3 to 5 March 2026 ITB Berlin will celebrate its 60th anniversary.
🌎 About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies from the world's largest enterprises to the most ambitious start-ups use Stripe to accept payments, grow revenue and accelerate new business opportunities. Learn more at stripe.com/industries/travel
🤳 About FreedomPay
FreedomPay is a global leader in the travel industry with payment acceptance technology installed in many of the biggest airlines, 100+ airports, luxury cruise liners and travel plazas around the world. One unified platform technology with 1000+ integration partners is transforming the travel experience. Learn more at freedompay.com
💸 About Stay22
Stay22 helps travel creators turn content into revenue effortlessly. Their AI-powered technology connects readers’ travel intent in real time to the right products and accommodations, so creators earn more with less work. Whether you’re a blogger, publisher, or content creator, Stay22’s vast network and seamless integration mean better experiences for your readers—while you focus on what you love most: creating and exploring the world. Learn more at stay22.com
📍 About Destination Digital
Destination Digital is a travel influencer & creator marketing agency with over 15 years of experience. We connect content creators, influencers, tourism boards and travel brands from around the world via our Digital Sphere community & events and run influencer campaigns.
👉 Interested to learn more? Catch Bjorn at the party or just drop him an email at bjorn@destinationdigital.agency
🌎 About Travel Massive
The Travel Massive community connects thousands of tourism professionals, travel media, influencers and startups from around the world to meet, connect and share ideas. Our Berlin ITB meetups have been running since 2013 and have played host to some of Berlin's biggest travel meetups at venues across Berlin.
👉 Please note: When you register for this event we will may share your details (including email) with our event sponsors. There may also be photography during the evening.
Link to event pageHere's the 10 latest classified ads:
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