Sharing a short essay that arrived in my inbox today, courtesy of Dense Discovery — a newsletter about design, tech, sustainability and urbanism curated by Kai Brach, based in Melbourne, Australia. Do we travel for transformation or validation? It's always interesting to hear what thought leaders "outside" the travel industry have to say about the state of tourism, so I'm sharing Kai's article with his permission. There's a few good points in this piece, including how touristic travel (e.g. mass tourism) ...

The consensus on the question I posted before seems to be that it's okay to encourage travel, but that we need to encourage traveling BETTER, whether that means encouraging choosing trains over planes, taking longer trips, seeing things in a different way, etc. My question now is HOW? How do I as a content creator do that? I mean, just lecturing people about sustainability or whatever isn't going to help. I'd love some PRACTICAL ideas on how to encourage better travel. So far I'm trying - not always ...