Projects and initiatives that make travel more sustainable 🌱
The consensus on the question I posted before seems to be that it's okay to encourage travel, but that we need to encourage traveling BETTER, whether that means encouraging choosing trains over planes, taking longer trips, seeing things in a different way, etc. My question now is HOW? How do I as a content creator do that? I mean, just lecturing people about sustainability or whatever isn't going to help. I'd love some PRACTICAL ideas on how to encourage better travel. So far I'm trying - not always succeeding - to avoid writing about the places that are very popular and instead focusing on lesser-traveled places. I'm avoiding big general listicles and instead trying to write about much narrower topics. As much as possible, I'm traveling by train or bus rather than plane and that'll come through when I write about a place. Any other suggestions?
In our journey towards a more sustainable world, “impact travel” solutions can provide travellers with experiences that positively mark the destinations they visit. However, there are a few considerations that are crucial to a major breakthrough in impact travel: 1. The paradox that “going mainstream” is not sustainable by its very nature (e.g. mass tourism) 2. Protecting the authentic essence and brand value of “impact travel” so it doesn’t become another marketing tagline 3. Moving beyond simple KPIs to ensure we make a measurable, positive change in the real lives of people Do you think "impact travel" is feasible for the tourism industry to achieve at a wider scale? What other challenges does impact travel face to become a significant force and transform people's lives and society? Appreciate your feedback! PS: If you are interested in this topic, we invite you to join the TravaPowa impact travel community (follow the links in my profile).
Sharing a short essay that arrived in my inbox today, courtesy of Dense Discovery — a newsletter about design, tech, sustainability and urbanism curated by Kai Brach, based in Melbourne, Australia. Do we travel for transformation or validation? It's always interesting to hear what thought leaders "outside" the travel industry have to say about the state of tourism, so I'm sharing Kai's article with his permission. There's a few good points in this piece, including how touristic travel (e.g. mass tourism) can import more culture to a destination than it exports. I also agree that seeking validation on social media is drowning out good quality travel content. There's some truth to Kai's point about escapism. Consider this: the biggest competitor to a travel agent is the electronics shop, where consumers can instead buy a new 50" flatscreen TV. In this scenario, which "escapism" is worse? Buying a new TV or booking a trip on a cruise ship? 😅 However, I don't believe that all trave...