The consensus on the question I posted before seems to be that it's okay to encourage travel, but that we need to encourage traveling BETTER, whether that means encouraging choosing trains over planes, taking longer trips, seeing things in a different way, etc. My question now is HOW? How do I as a content creator do that? I mean, just lecturing people about sustainability or whatever isn't going to help. I'd love some PRACTICAL ideas on how to encourage better travel. So far I'm trying - not always succeeding - to avoid writing about the places that are very popular and instead focusing on lesser-traveled places. I'm avoiding big general listicles and instead trying to write about much narrower topics. As much as possible, I'm traveling by train or bus rather than plane and that'll come through when I write about a place. Any other suggestions?

In our journey towards a more sustainable world, “impact travel” solutions can provide travellers with experiences that positively mark the destinations they visit. However, there are a few considerations that are crucial to a major breakthrough in impact travel: 1. The paradox that “going mainstream” is not sustainable by its very nature (e.g. mass tourism) 2. Protecting the authentic essence and brand value of “impact travel” so it doesn’t become another marketing tagline 3. Moving beyond simple KPIs to ensure we make a measurable, positive change in the real lives of people Do you think "impact travel" is feasible for the tourism industry to achieve at a wider scale? What other challenges does impact travel face to become a significant force and transform people's lives and society? Appreciate your feedback! PS: If you are interested in this topic, we invite you to join the TravaPowa impact travel community (follow the links in my profile).