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Seb de Lame
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About me

Born in Cape Town, I’ve lived in Joburg, London, and Barcelona (where I’m now based), and have visited more than 55 countries along the way.

I began my career in media, where I spent over a decade in roles spanning partnerships, business development, account management, content, and marketing. During that time, I worked in large matrix organisations like the BBC and CNN, as well as a smaller entrepreneurial firm, building commercial relationships and products in Europe, the US, India, Africa, and Latin America.

What drew me to media was its power to connect us with places and stories from afar. But over time, I realised I wanted to help people experience the world in a better way, which is what led me to work in travel.

In my current role, I develop partnerships and travel tech products that make it easier to discover unmissable experiences. Personally, my favourites are those that sit off the beaten path, leave a lasting impact, and improve our wellbeing.

Why did you join the community?

I'm interested to meet people in the travel community in Barcelona.

What is your favorite travel destination?

It's impossible to choose just one but my highlights include India, Japan, and anywhere I've been in Africa.

Where do you dream of traveling to?

Everywhere!

What was your first travel job?

During my gap year after high school, I spent a summer season working as a bellboy at a luxury hotel in the South of France.

What do you want to learn more about?

Where the future opportunities are in the travel industry, in particular in wellness and sustainable tourism.

Three words that describe why we should travel?

Enjoy new experiences