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Sonam Therchen
Founder & CEO, Truly Bhutan Travel
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About me

I am a Bhutan-based travel professional with more than 18 years of experience in tour operations, destination management, and sustainable tourism across Bhutan and the wider Himalayan region.

As Founder and CEO of Truly Bhutan Travel, I specialise in tailor-made Bhutan tours, cultural journeys, trekking, festivals, wildlife experiences, wellness retreats, luxury holidays, and B2B tourism partnerships.

My work focuses on responsible tourism, authentic local experiences, environmental protection, community support, and personal service. I work with travellers, travel agents, tour operators, media professionals, and tourism organisations worldwide to develop meaningful journeys and trusted partnerships.

Why did you join the community?

Connect with travel professionals, exchange industry knowledge, build trusted partnerships, and promote responsible, community-focused travel experiences in Bhutan.

What is your favorite travel destination?

Bhutan

Where do you dream of traveling to?

France

What was your first travel job?

Tour Guide

What do you want to learn more about?

Sustainable Tourism

Three words that describe why we should travel?

Learn, Exchange, Earn