Founder and Chairperson of ICCTA (Ireland China Culture and Tourism Association), based in Dublin. I work on Ireland-China cultural tourism exchange, destination promotion, partnership development, and cross-border collaboration.
I joined Travel Massive to connect with tourism professionals, discover new ideas, and build practical partnerships between Ireland and China.
Ireland's Wild Atlantic Way. It combines landscape, culture, music, and storytelling in a way that stays with you.
I would love to explore more heritage routes across China and Europe, especially places where culture and tourism meet.
My early work focused on building Ireland-China cultural tourism links, which later grew into founding and leading ICCTA.
I want to learn more about destination marketing, sustainable cultural tourism, FAM trips, and partnership models that create real cross-border value.
Connection, curiosity, understanding.
This is exactly where destination value becomes deeper. Cultural tourism works best when heritage, local storytelling, and community participation are presented as part of the visitor journey, not as an optional extra after the beach. Experiences like t... show more