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Vanessa Horwell
Chief Strategy Officer, Thinkink
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About me

I was born in Australia and, thanks to a combination of family, opportunity and curiosity, have lived in the UK, Venezuela, Bulgaria, the Bahamas and now Miami. Looking back, it seems I've spent much of my life migrating between islands, continents and cultures.

Living in such different places shaped how I see the world and sparked a lifelong interest in travel. What began as a personal curiosity eventually became a career. Today, I'm Chief Strategy Officer at THINKINK, where I work with aviation and travel technology companies, loyalty providers, tourism and sustainability businesses around the world.

For more than 20 years, I've helped travel companies communicate complex ideas, build visibility and connect with the audiences that matter most. I've had the opportunity to work with organizations across six continents, giving me a front-row seat to how travel continues to evolve through technology, sustainability and changing traveler expectations.

What I enjoy most about the industry is that travel is ultimately about connection. It brings together people, cultures, ideas and opportunities in ways few other industries can.

When I'm not working, you'll usually find me planning my next trip, exploring Miami's food scene or searching for my next great food discovery. Japan remains my favorite destination, with Costa Rica a close second.

Why did you join the community?

Travel has been a constant throughout both my personal life and career. Having worked with airlines, travel technology companies, loyalty brands and hospitality organizations for more than 20 years, I'm looking forward to connecting with fellow travel professionals in Miami, exchanging ideas and learning from different perspectives across the industry.

What is your favorite travel destination?

Japan, hands down. The food, respect for nature, culture, attention to detail (to everything!) all mixed with the blend of tradition and creativity, make it a country I never tire of exploring.

Where do you dream of traveling to?

I'd return to Japan and explore all the towns I haven't been to yet.

What was your first travel job?

I created it at THINKINK.

What do you want to learn more about?

How emerging technologies, sustainability initiatives and changing traveler expectations are reshaping the future of travel.

Three words that describe why we should travel?

Perspective, connection, discovery