The Travel Creator Economy Research Study 2026 with Travel Massive and Stay22

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Share your voice in our study on
The Travel Creator Economy in 2026.
Let’s create better together.

With so few industry standards for creators and the travel industry it can be difficult to navigate this collaborative world. This global study, supported by Stay22 and our partners, aims to better understand each side — so creators and suppliers can build more successful partnerships and get higher return on their collaborations. Take the survey.

Enter for a chance to win one of five $100 and $50 Gift cards, plus more (details below)

Do you represent a travel company?

Travel Industry

Destination Marketing Organizations (DMOs), PR Agencies, Marketing and Influencer Relations, Hospitality & Accommodation, Transportation, Tours and Experiences, and businesses that work with travel creators.

  • 👍 What’s a fair price for creator collaborations?
  • 🤝 What is a fair trade for services exchange?
  • 📊 How much of my budget should I allocate to working with creators?
  • ❓ What do people expect when they contact me?
Take Survey →

Do you create travel content?

Travel Creators

Journalists, Bloggers, Content Creators, Influencers, Photographers, YouTubers, and Podcasters. If you work with travel brands or destinations to create travel content, then we want to hear from you!

  • 👋 How do I approach travel providers and who do they want to work with?
  • 💰 What is fair compensation for my services?
  • 👀 Where do I find businesses that might be interested in working with me?
  • 🎉 What does a successful campaign look like?
Take Survey →

🥸 This survey is completely anonymous to encourage transparent feedback.

It takes 2-5 minutes to complete the survey, and help improve our shared knowledge of the creator economy.

✅ Complete the survey to enter the Prize Draw (over $3000 in prizes!)

Enter for a chance to win from our Prize Draw including one of five US$100 and US$50 Gift Cards, plus tickets to join Travel Massive Asia Conference.

Additionally, we will also raffle 15 Travel Massive Premium memberships (US$149) which includes job ads, community search, and premium company profile.

👉 If you are interested in participating in the giveaway raffle your contact information will be collected separate from your survey to maintain anonymity.

Picture of US$100 Gift Card

$100 USD Gift Card

2x

Choose from 100+
popular gift cards

Picture of US$50 Gift Card

$50 USD Gift Card

3x

Choose from 100+
popular gift cards

Valued at $149

Plus, more prizes from our partners to be announced during the survey period!


Industry partners

❤️ This creator economy study is made possible with the support of Stay22 and our industry partners. Explore what they have to offer here.


Want to catch up on last year's research? Download the 2025 Creators & Travel Industry Report and watch our webinar replay to see what we learned last year. This year's study will extend our research and provide additional insights into the creator economy in travel. Take the survey today.

Questions about this study? Contact our lead researcher, Kateryna Topol or partnership manager Matthew Gardiner.

  • Travel Massive

    Travel Massive members reach more than 750 million consumers every month across web and social media. Our global community connects thousands of the world's leading travel creators, media, brands and startups to create the future of travel, together.

    Learn more →

  • Stay22

    Stay22 provides hassle-free monetization solutions for travel brands and blogs to maximise revenue from traffic. Our AI-powered network automates affiliates conversion across millions of travel and destination pages, creating more revenue for our partners.

    Sign up today →

  • Travel Trends Podcast

    The Travel Trends Podcast, hosted by industry veteran Dan Christian, is a leading B2B global travel podcast focused on the future of travel, technology, and consumer behavior. Featuring interviews with industry leaders, startup founders, and tourism boards, it provides actionable insights on travel marketing, AI, and sustainability.

    Learn more →

  • Travel Media Association of Canada

    Rooted in Canada with an international reach, the Travel Media Association of Canada creates a positive space for travel media and travel industry professionals to cultivate relationships that result in relevant collaborative, comprehensive opportunities and successful outcomes to foster and inspire travel.

    Learn more →

  • Institute of Travel and Tourism

    Established in 1956, the Institute of Travel & Tourism (ITT) is the UK's only membership organisation for travel and tourism professionals, suppliers, and educators across all industry sectors. The ITT aims to raise professional standards, supporting members from students to senior professionals through networking, education, and representation.

    Learn more →


Let's learn how travel creators and the industry can work better together. Take the survey today.

🎉 Enter for a chance to win one of five $100 and $50 Gift cards, plus more prizes.