I'd love to learn from any folks here who are also authors about best practices / efforts for book sales. Have a book releasing soon and any insights appreciated for this first-time author. Where did you see your best ROI? What were the mktg / promo / publicity efforts that worked or failed? Thank you for any and all advice!

Hello Travel Massive friends, I am working on an article for MSN about ways to promote your book. Who in our community has a book that you love? I have interviewed a dozen book PR people and I have learned so much for my upcoming book. I would love to do an article about tips from the road for your book. THANK YOU! Happy and Safe Travels, Lisa Niver