Something I’ve been thinking about lately. Recently, a traveller sent me an Instagram reel and asked if we could include that exact experience in the itinerary. The same café, the same road, the same visuals they had already seen online. Around the same time, another traveller told me, “I don’t even want to read the itinerary properly. I just want to go with the flow". Both experiences stayed with me. One arrived with expectations shaped by content. The other arrived with curiosity. It made me wonder ...

Our hiking clients come mainly from the US and Canada, and we're feeling a significant drop in bookings this summer compared to previous years. Curious whether other operators running European tours with a North American client base are seeing the same thing? And what you're doing about it. Sitting tight, pivoting to European markets, changing your marketing? Would love to hear what your experience and how you're handling it.

A question I’ve been thinking about lately. As a small, on-ground operator with strong background in curating locally rooted experiences, I often wonder how international travel curators make this choice. From the outside, it seems many prefer starting with established DMCs or the big names. Is it because of structure and reliability? Or simply better pricing and ease of scale? Smaller operators often bring deeper local insight, flexibility, and more rooted experiences; but what actually drives someone ...

Hello everyone, we're looking for your advice today. How do you choose your travel agency? What makes the difference? What do you look for? Is there a detail which makes you say "that's the one for me!" ? Perhaps : - a cool website - Security, reassuring... - Good communication from the agency - A nice "about us" section so you know who you're dealing with... - Good reviews on Tripadvisor or trustpilot - the price - engaging photos... Looking forward to hearing your answers!

Over the past year, while designing journeys in India, I’ve noticed an interesting divide among travellers. Some arrive with a clear preference for the usual, touristy routes. They’re excited about the classic highlights and often hesitant to move too far off the usual path or are just not curious enough to try something different. While, others are exactly the opposite. They're consciously looking to avoid the typical circuits. They’re far more open to exploring quieter, lesser-known regions; sometimes ...

Travel influencers / content creators, how are you optimizing for LLM visibility? We’ve been experimenting with making user accounts and travel reviews highly structured, and switching from guest posts to Featured Traveler interviews to generate stronger author mentions. But I’m curious what creators are doing to increase their chances of being recommended in AI chats. Or are most people still focused mainly on traditional SEO?