Promoted • 15 hours ago

The creator economy is changing fast. Here's what 500 creators and travel brands told us.

Travel Massive’s new free industry report on the travel creator economy in 2026, supported by Stay22 and our partners, digs into insights from 500 content creators and travel brands across 56 countries to help creators and suppliers build more successful partnerships.

A few numbers that stood out:

71% of creators now use AI tools in their workflow
61% monetize with affiliate marketing — up 15% from 2025
14% of full-time creators earn USD $75k+ per year

Inside the 30-page report, you’ll find exclusive insights and charts you won’t see anywhere else, covering expectations, success metrics, earnings, travel plans (with an interactive map), and the evolving challenges creators face. Discover how creators in 2026 are monetizing their audiences with destinations and travel brands.

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Ian

Founder, Travel Massive

I'm very proud to share our biggest research report yet!

This year's research uncovered dozens of unique insights that reflect on how travel creators and brands are working together in the creator economy this year. I'm looking forward to sharing conversations with the community about our learnings at upcoming Travel Massive and industry events.

A huge thank you to Stay22 and our industry partners who made this research possible: Travel Trends Podcast, Travel Media Association of Canada, Institute of Travel and Tourism, Plaza Premium Lounge, Going Places Media, and Trove Tourism Development Advisors. And thanks to my team members @katerryna, @matthewgardiner and with support from @maria-stoyanova for bringing this study and report together.

👉 Get your copy at www.travelmassive.com/stay22/creators-2026-report

15 hours ago (edited)