Stop Telling AI to “Make it Better”: The Secret to Unique Content (AI Prompt Included)

Whether you are a travel advisor writing a customized itinerary for a high-end client, a hotel manager drafting a welcome email, or simply an everyday traveler trying to build a itnerary, you have likely run into the same frustrating wall with AI.

You open the tool, type in your request, and get a response that is competent, but completely generic. It reads like it was written by someone who has never met you.

“Make it more exciting”

Usually, our first instinct is to reply to the AI with vague directions like, “Make it warmer,” “Make it more exciting,” or “Make it better.” But each time you do this, the AI just inches toward another version of the same bland, cliché-filled response.

The Problem: You Are Giving AI a “Mood,” Not a Standard

Most people can tell when an AI draft feels off, but they struggle to articulate exactly why it failed. When you tell an AI tool to “make it better,” you are giving it a mood rather than a concrete standard to follow.

AI is inherently trained to please you, and when it isn’t given strict boundaries, it falls back on its worst habits: corporate speak, generic “cheerleader” openers, and overly enthusiastic adjectives. If you ask it to make a description of a Rome walking tour “more exciting,” it will just add more exclamation points and words like “breathtaking” and “unforgettable.”

The gap between a draft that is just “okay” and one that is “exactly what I needed” is where most people quietly give up and decide AI isn’t actually that useful for their travel needs. But the failure isn’t the tool—it’s how we ask it to revise.

The Fix: Tell AI What to Leave Out

The most useful move you can make when an AI draft is almost there is to pause and ask yourself: What exactly failed here, and what standard does the next version need to meet?

Instead of telling the AI what to add, tell it what to leave out. For example, if an AI writes a clunky, overly dense summary of a complex visa requirement or travel policy, do not tell it to “make it better.” Instead, give it precise instructions like:

This is doing three jobs at once. Make the headline the main claim, keep only the evidence that supports that claim, and move everything else out.

The Missing Ingredient: Relationship Context

There is one more crucial sentence that most people never add to their AI requests. If your prompts are decent but yielding generic results, it is likely because you are missing relationship context.

AI doesn’t know who is speaking and who is listening. If you are a boutique hotel owner emailing a returning VIP guest, or a luxury travel agent pitching a honeymoon to a young couple, tell the AI that. One single sentence defining the relationship between the writer and the reader is often the difference between a fine output and a genuinely useful one.

Your FREE Copy-Paste Prompt

Next time you need AI to write an itinerary, a property description, or a travel email, do not start from scratch and do not settle for the first generic response.

Use this copy-paste template to set a strict standard, define the relationship, and tell the AI exactly what to avoid:

Copy everything below and fill in the blanks. Tweak as you go to make it yours

I need you to write a [insert format: e.g., 3-day itinerary / welcome email / tour description] for [insert destination/product]. I am a [your role, e.g., local travel expert / hotel manager] writing to [your audience, e.g., a family of four / a returning VIP guest]. Our relationship is [describe tone/relationship: e.g., professional but warm, we have known them for years, they trust us for off-the-beaten-path advice].

The Rules for This Draft

• Do not use generic travel clichés (e.g., “breathtaking,” “hidden gem,” “unforgettable”).
• Keep the tone conversational but direct.
• Leave out any unnecessary introductory filler or cheerleader enthusiasm. Jump straight into the value.

Rain Takahashi is a Canadian tech entrepreneur, travel-tech consultant, and travel blogger at Rain Travels. He is also a community leader for the Toronto Travel Massive which connect tourism and travel professionals in Toronto and Canada at industry-led networking events and workshops.