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Member for 11 Years
Joined February 2015 - Verified Member
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9 connections
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6 Events
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Turin, Italy
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Explore 17 000+ Verified Members and find travel professionals, creators, and startups from all around the world.About me
I've been in your shoes. I founded Monkeys & Mountains — one of Europe's leading hiking tour companies — grew it from a travel blog to helping over a million hikers explore the world, and spent 16 years figuring out what actually moves the needle.
Three problems kept me up at night: visitors leaving without giving me their email, clients choosing competitors who looked just like us on paper, and a catalogue so large that choice paralysis was killing bookings.
So I built AI tools to fix all three — and tested every single one on my own tours first.
The results from Monkeys & Mountains:
€27,285 generated in 2 months from a custom AI training plan sent to booked clients. Clients told us directly it was one of the deciding factors in choosing us over a competitor.
257 email signups in 3 months, zero ad spend from a branded AI training plan used as a lead magnet.
89% clickthrough rate to the tour page from a custom AI Tour Finder that matches visitors to the right tour, captures their email, and works 24/7 while you sleep.
Only once they worked on my own business did I start offering them to other operators and travel agents.
I now build these three tools for tour operators and travel agents who want more bookings and warmer leads — without hiring a marketing agency or running expensive ads. All operator-tested, all proven on a real business before going anywhere near yours.
Happy to connect with anyone here wrestling with the same problems.
What is your favorite travel destination?
Q&Aanywhere that has primates, mountains, and other wildlife
Where do you dream of traveling to?
Q&ABorneo to see orangutans
What was your first travel job?
Q&Atravel blogger
What do you want to learn more about?
Q&AI'm interested in connecting with other eco-minded travel companies for potential partnerships.
Comments 5
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Our hiking clients come mainly from the US and Canada, and we're feeling a significant drop in bookings this summer compared to previous years. Curious whether other operators running European tours with a North American client base are seeing the sam... show more
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Hi, with the Bansko Nomad Fest taking place from June 26th to July 3rd, many travellers will be in town. If you'll be here then, let me know and I can arrange an informal meetup or dinner. Would be great to have a mini Travel Massive meetup in Bansko.
Bansko Travel Massive 4 years ago
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There's so much to 💜 about Bansko!
Monkeys and Mountains Adventure Travel 4 years ago
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Hi Everyone, I'd love to hear how hiking or the outdoor activity of your choice has impacted your life. For me, it's hiking and I've gotten fantastic business ideas, including an upcoming mountain retreat for entrepreneurs, ideas for online courses f... show more
Monkeys and Mountains Adventure Travel 4 years ago
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Bansko, Bulgaria. It was the first destination that I visited (originally for a conference) and ended up moving to because I loved it so much (I'm more location independent than nomadic per see). Incredible mountains, great digital nomad community and v... show more
