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Anyone else seeing a drop in North American bookings for European tours?
Anyone else seeing a drop in North American bookings for European tours?
was posted by Laurel Robbins
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Europe
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North America
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Tour Company
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Marketing
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Featured on May 11, 2026 (1 month ago).
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Our hiking clients come mainly from the US and Canada, and we're feeling a significant drop in bookings this summer compared to previous years.
Curious whether other operators running European tours with a North American client base are seeing the same thing? And what you're doing about it.
Sitting tight, pivoting to European markets, changing your marketing? Would love to hear what your experience and how you're handling it.