Creators Guild of America Launches Mosaic — an "IMDb for Creators"

The Creators Guild of America, a nonprofit founded in 2023 to champion digital creator rights, has launched Mosaic — a platform designed to bring verified credentials to the creator economy.

How it works — Creators build a free profile, submit credits for their work, and have those credits third-party verified. Brands searching for specific skills — from copywriting to motion design — can browse profiles with confidence that the work is real.

Think of it as IMDb (Internet Movie Database), but for influencers, content creators, photographers, designers, and the sprawling ecosystem of talent behind digital content.

The creators of Mosaic claim the platform tackles a growing credibility gap in the creator space, by providing verified credits to prove who actually did the work. A partnership with deepfake detection firm Loti AI will help creators flag and remove unauthorised content using their likeness. Each creator also receives a unique “Creator ID” for both brand discovery and impersonation protection.

What does this mean for the travel industry? As brands invest more heavily in creator collaborations for destination campaigns and hospitality content, a standardised way to verify talent could help the industry source and trust creative partners.

Free sign-ups are open now at creatorsguildofamerica.org/mosaic — worth a look for any travel brand or creator building a portfolio.