The Smart Marketer’s Guide to Digital Accessibility is indispensable for every digital marketer looking to broaden their reach and make a meaningful impact. Whether you’re a freelance content creator, a comms leader, or running a brand’s online presence, this guide is written for you.
Authored by Sassy Wyatt, a pioneering Accessibility Consultant, it sheds light on the critical, yet often overlooked, aspects of digital inclusivity, from the importance of alternative text for images, to the legal implications of non-compliance.
Wyatt blends her personal journey as a blind traveller with actionable insights, outlining how to navigate the intricate landscape of electronic accessibility, and explaining what needs to be done to enhance your brands inclusivity, drive engagement and transform your digital presence into a welcoming space for all users.
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I lost my sight in September 2013. Overnight, I had to re-learn how to navigate the world: not just physically, but digitally too. Technology became both my greatest tool and my biggest barrier. I saw first hand how inaccessible the online world is, and how easily that could change if people simply knew better.
That’s why I wrote The Smart Marketer’s Guide to Digital Accessibility. This isn't a book about compliance or box-ticking, it’s a guide for anyone with a voice, platform or influence; showing how easy it is to make content accessible, and why it matters.
You can purchase the book on most digital platforms, including Amazon (Kindle and Paperback) here: www.amazon.co.uk/Smart-Marketers-Guide-Digital-Accessibility-ebook/dp/B0FDVLNPWN
It is also available through Ingram and Nielsen, which means any bookshop can order it and any library can stock it.
Access is a right, not a privilege, if your work reaches people online, you’re already shaping who gets included. I’m asking you to use that reach for good. Share the message, talk about the book, or simply help amplify the cause.
Because inclusion isn’t a nice to have, it’s the standard we should all be working towards.
PS: I also wrote a blog post addressing the most common questions and pushbacks I get: www.blindgirladventures.com/why-i-wrote-the-smart-marketers-guide-to-digital-accessibility/
Hi Sassy,
Congrats on the book launch and thanks for sharing this with the Travel Massive community.
I really enjoyed learning from your insights and practical tips in the book. This is a valuable guide that every travel company and destination brand should own.
I also tagged this post with the #travel-tech topic because there's some helpful tips for OTAs, so hopefully some tech founders discover your book and implement accessible ideas early on.
And for anyone reading my comment here — Sassy and me have been in contact for a number of years and she's been extremely helpful in giving me feedback on making Travel Massive's website more accessible. We all benefit from these improvements because it allows more people to access our platform and participate in our community.
Thank you, Sassy!