Our new book helps hotels close the AI Discovery Gap and reach travelers where they're planning

Hi Travel Massive community!

Eric Hoffman here — former recovering travel blogger, long-time Travel Massive member, and now AI consulting agency co-owner with my wife Amber.

I'm very excited to share Amber's first of a kind book focused on improving the LLM visibility of hotels and why they need to focus on AI visibility because their guests are turning to ChatGPT and Gemini increasingly over Google search.

Before the Booking: Closing the Hotel AI Discovery Gap to Drive Total Revenue (AI Marketing & Visibility for Travel and Hospitality)

The guest who will book your hotel this month is already planning.

They are not on Google. They are not browsing an OTA. They are having a conversation with ChatGPT, Gemini, or Perplexity — describing what they want, where they want to eat, what kind of experience they are looking for. And your property is either part of the answer they are getting, or it is not.

Before the Booking introduces the Hotel AI Discovery Gap — the distance between what your hotel actually offers and what AI can find, describe, and recommend about it. It is not a quality problem. It is a visibility problem. And it is costing hotels revenue across every line of the P&L before a single booking is ever made.

Written for hotel owners, asset managers, general managers, and directors of sales and marketing, this book explains:

• How AI has fundamentally reshaped the way travelers plan trips — and why most of the hospitality industry has not yet absorbed what that means for revenue
• Why the find and choose phases of the guest journey — invisible to your reporting systems — are now where revenue is won and lost
• Why your F&B, spa, events, and experiences are AI-visible revenue centers that most properties are currently leaving unmanaged
• What the leadership decision to close the gap looks like — and the specific questions to ask of every team and partner involved
• This is not a technology book. It is a revenue book. The discipline it describes is learnable, the investment is not in new headcount or new technology, and the window to act is open now.

The traveler is already planning. The question is whether your property is part of the answer they are getting.

👉 Get your copy at www.amazon.com/dp/B0H5P6Y3XH

If you're a property owner, please share any comments or questions, and we'd love to hear from you! Learn more about our agency over at fsagency.co/hospitality