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Ally Hongo
Writer & Editor based in Tokyo. Founder of Japan Travel Awards., Shiitake Creative
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Member for 3 Years
Joined April 2021
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About me

I am the co-founder and content manager at Shiitake Creative, a Tokyo-based creative/consultant company. Prior to that, I was the editor in chief of the lifestyle web magazine Savvy Tokyo ( and the chief content manager at Tokyo Weekender, the oldest English-language media in Japan. The greatest part of my work involves promoting Japanese destinations and culture to foreign audiences through writing and creative content. Originally from Bulgaria, I have lived in Japan for the past 20 years and it feels a lot like home here.

Shiitake Creative is the founding company of the Japan Travel Awards initiative (

Why did you join the community?

To join an international community of experts in the travel industry

What is your favorite travel destination?

Varna, Bulgaria

Where do you dream of traveling to?


What was your first travel job?

Covering a press tour in Aomori, Japan

What do you want to learn more about?

Public Speaking

Three words that describe why we should travel?

Learn, Experience, Empower