Jimena Serfaty is a Business Operations Consultant and Systems Strategist helping coaches and online service providers simplify, streamline, and scale their businesses through smarter systems via Jimmy & Co. She is also the creator of the mobile app HolaDear, built without technical skills using no-code, got accepted into the Web Summit ALPHA program. Originally from Argentina 🇦🇷 and based in London, she blends operations thinking with a practical, build-as-you-go approach to creating and scaling digital products.