PillowBox: The go-to guide for APAC hotel openings

Hi, my name is Anne Somanas and I've been a travel journalist for over 10 years based out of Bangkok, Thailand — and one of the Chapter Leaders for Bangkok Travel Massive. My new website, PillowBox, started out as a plan to list out new hotel openings in Thailand for my own reference - but I eventually thought, "Why not just expand it to the rest of APAC as well to gain a bigger picture of what's happening across the region?"

If you've ever wanted to see what hotels are opening in APAC, in new destinations, under which brands and loyalty programmes, today you can do so here.

Introducing the PillowBox: the first dedicated platform tracking premium (4★ and 5★) noteworthy hotel openings across the APAC region (excluding China, with our most detailed coverage currently in Thailand).

🌟 What you’ll find on the platform:
- 300+ Noteworthy Openings (2025 Onwards): We’ve tracked over 300 key properties out of a roughly 2,500+ regional pipeline.
- 195 Market Firsts: Explore brand debuts and milestone entries in new destinations.
- Flexible Views: Easily filter by country, hotel brand, or loyalty program.
- Regular Updates: Refreshed monthly as new destinations and hotels are announced.

How to get the best experience:
- Best on Desktop: Best viewed on a laptop for the complete visual overview.
- Add it on Mobile as a Web App: Tap Share > Add to Home Screen on iOS or Android

🤝 Help us build the most accurate APAC tracker:
While we can't cover every single property, we want this overview to be as accurate as possible:

See an omission or inaccuracy? Easily submit a correction or missing listing—it takes under a minute!

Want to collaborate? Reach out to partner with us.

👉 Explore the tracker here: apac-hotel-openings.vercel.app

Reactions