I am seeking inspiration on the best ways to pitch yourself to a tourism board, travel company, or PR for traveling and writing. What are some best practices, tips, or recommendations?

The consensus on the question I posted before seems to be that it's okay to encourage travel, but that we need to encourage traveling BETTER, whether that means encouraging choosing trains over planes, taking longer trips, seeing things in a different way, etc. My question now is HOW? How do I as a content creator do that? I mean, just lecturing people about sustainability or whatever isn't going to help. I'd love some PRACTICAL ideas on how to encourage better travel. So far I'm trying - not always ...

Curious to hear what social channels are actually driving traffic/revenue to your blog/brand, etc?