How do you quantify the value derived from exchanging unsold travel & tourism inventory for media exposure? The concept of converting unsold inventory into marketing assets is equally relevant when applied to hosting travel writers (or any media specialist, for that matter). Unsold bed-nights or packaged tour itinerary tickets, empty seats in restaurants, on tour coaches, and on airlines are very much like perishable products in the FMCG sector – if they're not sold by the due date, they’re gone forever. Historical data, however, should provide an indication of average unsold inventory. In the accommodation sector, for example, global average occupancy rates for hotels can range anywhere between 60% to 80%. In South Africa, the occupancy rate of hotels and similar establishments in 2021 amounted to just 23%. (Statista, Nov 8, 2022). In financial terms, this means that hospitality establishments are losing between 20% to 80% of their inventory. Inventory that could easily be con...

Hi everyone, Through interviews with travel bloggers / content creators, I have tried to identify problems / inconveniences they are commonly facing when it comes to creating, sharing & maintaining content. 👇 Here's the list of the issues I have gathered: ---- 1. Time-consuming process of writing high-quality and informative content (mostly explained by the difficulty of finding the right words to express their experiences). 2. Having to constantly capture the moments in pictures / videos as you travel as well as writing down all the minute details to produce informative blog posts. This removes part of the spontaneity and pleasure of travelling. 3. Frustration about the trend towards catchy captions, bullet points information, eye candy pictures and "Top 10 things to do..." that is known as generating a higher traffic while some bloggers would prefer writing longer articles with more details and context. 4. The time-consuming process of image compression and resizing. 5. Th...