I was travelling and kept thinking, why is booking still so hard? So much of it still feels more difficult than it should be. You spend ages searching, comparing, filtering, and trying to work out what is actually the right fit. Then even when you think you have found something, the pricing is not always clear and the final cost can end up feeling different from what you first expected. A big part of the frustration for me was not just the search itself, but how cluttered the experience often felt. Too ...