This film is a wake-up call. We need to dramatically rethink the way we travel.
In 1950, there were 25 million international tourist arrivals. In 2020, that number was expected to be 1.6 billion. That means more people traveling than at any other point in history.
Travel is in an unfortunate state – and that’s even before COVID-19 brought it to a temporary standstill. Overtourism magnified the increasing impact on the environment, wildlife, and vulnerable populations around the world. Unintentionally, tourists have been destroying the very things they have come to see. Tourism reached a tipping point.
Yet, travel is also an opportunity. It can be leveraged as a force for good – to promote conservation, alleviate poverty, and positively transform the lives of people living in host communities, while fostering cultural connection and understanding between people from all walks of life. Tourism can spread peace and be the greatest form of wealth distribution the world has ever seen. This forced pause has presented us with the opportunity to reshape the travel industry as we know it.
This poignant film explores our ability to harness tourism’s power in a way that creates shared value for all – travellers and host communities alike – while preserving the places and natural resources we treasure most.
🎬 The movie is only available on Apple TV in US and Canada.
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