The consensus on the question I posted before seems to be that it's okay to encourage travel, but that we need to encourage traveling BETTER, whether that means encouraging choosing trains over planes, taking longer trips, seeing things in a different way, etc.
My question now is HOW? How do I as a content creator do that? I mean, just lecturing people about sustainability or whatever isn't going to help. I'd love some PRACTICAL ideas on how to encourage better travel.
So far I'm trying - not always succeeding - to avoid writing about the places that are very popular and instead focusing on lesser-traveled places. I'm avoiding big general listicles and instead trying to write about much narrower topics. As much as possible, I'm traveling by train or bus rather than plane and that'll come through when I write about a place. Any other suggestions?
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Hi, can anyone recommend a media/PR professional with good connections to U.S. travel media? Someone that you have worked with and got successful results.
Hi Ben, great question and you've come to the right place to ask 🙌
Here's a few Travel Massive members I'd recommend to get in touch with.
@tombuckleynyc — NYC based, co-founder of dune7.co
@jessicaparker — Philly based (previously NYC), founder of www.tripwhisperer.nyc
@kylie-robertson — NYC based, founder of robertsonsolutions.com
@kulin-strimbu — Denver based, co-founder of www.tima.travel
@lisa-schwartz — Miami based, founder of www.diamondpr.com
Hope that helps!
Thanks a lot Ian, much appreciated.
Happy to chat. I am an independent PR practitioner based on Los Angeles.
Hi Kirsten, thanks, I will reach out to you via DM.
Hi Ben, I'm a US-based PR professional specializing in the travel and tourism industry. I'd love to hear more!
Thanks Ally, I will reach out to you.