Livestream Online

How to make the most of your FAM/press trip

Toronto and Online
Thursday, Sep 26, 2024
12:00 PM EDT
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About this event

This September we have a new event meant to support your interest/career in the Travel Industry, specifically content creation and education.

Bring your lunch and log-in to Travel Massive Toronto’s hour-long webinar all about FAMs/Press Trips!

A familiarization “FAM” trip aka a Press Trip, is a trip designed for traditional media (Journalists), social media influencers, bloggers, travel agents and travel suppliers an opportunity to learn about a destination, a tourism operator, a hotel chain, or a tourism board, and sometimes, all of the above. It can be seen as a great opportunity to learn but what is really involved and is it a lot of work? It is as glamorous as it seems?

Join us and our esteemed panel of travel industry guests who regularly attend and manage FAMs/Press Trips.

🗣 Yashy Murphy, Influencer & Founder of ParentingToGo.ca (10+ years Travel Massive Toronto member 👏)
Yashy Murphy is a brand marketing pro who refused to let go of her pre-baby lifestyle. She grew up in Middle East and South Asia before making Canada home. She has an MBA and over 10 years of beverage alcohol marketing experience. She has been a successful content creator for over a decade and can be heard on radio, seen on TV and her written work can be found on her blog ParentingToGo.ca, Lonely Planet, Destination Toronto and more. Yashy is also a Destination Toronto ambassador, on the TICO advisory council and on the TMAC National Board.

🗣 Indira Tarachandra, Regional Director Canada, Jamaica Tourist Board
Indira is a seasoned communications professional spanning non-profit, news media, tourism and social justice arenas.
The news has always informed everything she's done throughout her career, whether on camera, behind camera, through public relations or writing marketing reports. She joins us as a representative of Jamaica's Tourist Board, and serves media across the Canadian market.

🗣 Gabriella Ribeiro, Founder Trumarketing (7+ years Travel Massive NYC member 👏)
A dynamic leader in the travel industry. She runs Trumarketing, a boutique sales and marketing firm that represents tourist boards and hotel partners worldwide, offering innovative solutions to expand their reach. Gabriella also heads up Explorateur Journeys, curating immersive travel experiences for globally curious travellers, and oversees the Explorateur e-newsletter and online magazine, delivering insider tips and exclusive deals.

🗣 Tan-ya Mora and Matt Black, Sales & Marketing, Hotel X Toronto
With a background in shaping some of the best events in Toronto, Tan-ya Mora hosts influencers on a regular basis at Toronto’s Hotel X. She is joined by Matt Black, the Director of Marketing & Revenue. With a deep understanding of hospitality Trends and guest experiences, Matt has played a pivotal role in positioning Hotel X as one of Toronto's leading luxury destinations. Known for his strategic insight and partnership driven approach and actively engages with the travel Community to drive impactful content.

🎤 Host & Moderator: Jasmin 'Jazz' Linton, Travel Agent at The Urban Traveler (@urban_traveler), Toronto Travel Massive Co-Lead
Long time Travel Massive member, Jasmin was introduced to the community over 10 years ago when she had decided to start to blog about her global travels. She is now a successful Travel Agent who is looking to expand her travel services to include her background in event marketing. She volunteers with Travel Massive as a way to give back to the same community that provided so much knowledge, friendship and support.

💻 Chat Moderator: Kateryna Topol, Writer, Photographer, and Content creator at pathstotravel.com, Toronto Travel Massive Leader
Toronto-based travel photographer, writer, and content creator (@katerryna) with a focus on mid-point to luxury travel, food, and beverage (wine, spirits, cocktail culture). Over the last decade, Kateryna had the pleasure of collaborating with brands, tourism boards, and hotels across North America and Europe. Kateryna’s stories appear on pathstotravel.com and in a range of print and digital publications in Canada and abroad. She is also the chapter lead of Toronto Travel Massive and the founder of North American music magazine, QuipMag.com.

SCHEDULE

🗓️ Date: Thursday September 26, 2024
⏰ Time: 1 hour, 12-1:00PM EST (9:00 AM PST)

Who is this event for: Aspiring to early-career journalists, content influencers, bloggers, and even those on the trade side such as travel agents.

👉 Important Housekeeping: This is open to Travel Massive, global. Anyone in our network can join as long as they have a profile on the Travel Massive platform.

📝 Your TM Profile goes a long way: Make sure to complete your Travel Massive profile with a profile picture, company name, your role, social media links, and elaborate on your expertise or specialty so that other attendees and our partners can learn more about you.

💬 Let's be social: Stay connected with us on Instagram at @travelmassiveTO and tag us in your posts using #TravelMassiveToronto on Instagram.

💬 Panelist & moderators social handles: @yashyanthi @hotelxtoronto @VisitJamaica @theexplorateur @urban_traveler @katerryna

👉 Please note:
• Please register in order to get the webinar link to join us
• Must be an active member of the travel industry to attend with an approved and updated profile on TravelMassive.com