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In our journey towards a more sustainable world, “impact travel” solutions can provide travellers with experiences that positively mark the destinations they visit. However, there are a few considerations that are crucial to a major breakthrough in impact travel: 1. The paradox that “going mainstream” is not sustainable by its very nature (e.g. mass tourism) 2. Protecting the authentic essence and brand value of “impact travel” so it doesn’t become another marketing tagline 3. Moving beyond simple KPIs ...

In response to last week's newsletter titled "Is Food Tourism making a comeback?" Food tourism has always been a part of the travel experience and it's not new. Since 2015, I have been writing about local and authentic food experiences on Authentic Food Quest, a food and travel website I co-founded at www.authenticfoodquest.com The goal has always been and continues to be about inspiring people to seek out local food and culinary activities on their travels. We share content about cooking classes, food ...

Even last year, I didn't consider artificial intelligence (AI) a threat to a travel journalist. Artificial intelligence applications seemed clumsy, and open-source language models primarily silly. I have made an effort to research and follow the development. Although I see a lot of opportunities, I also see threats that the price of billable work will collapse either directly when artificial intelligence replaces a human as a writer or when artificial intelligence makes it possible for people who ...