I am the co-founder and content manager at Shiitake Creative, a Tokyo-based creative/consultant company. Prior to that, I was the editor in chief of the lifestyle web magazine Savvy Tokyo (www.savvytokyo.com) and the chief content manager at Tokyo Weekender, the oldest English-language media in Japan. The greatest part of my work involves promoting Japanese destinations and culture to foreign audiences through writing and creative content. Originally from Bulgaria, I have lived in Japan for the past 20 years and it feels a lot like home here.

Shiitake Creative is the founding company of the Japan Travel Awards initiative.