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Ally Hongo
Writer & Editor based in Tokyo. Founder of Japan Travel Awards., Shiitake Creative

I am the co-founder and content manager at Shiitake Creative, a Tokyo-based creative/consultant company. Prior to that, I was the editor in chief of the lifestyle web magazine Savvy Tokyo ( and the chief content manager at Tokyo Weekender, the oldest English-language media in Japan. The greatest part of my work involves promoting Japanese destinations and culture to foreign audiences through writing and creative content. Originally from Bulgaria, I have lived in Japan for the past 20 years and it feels a lot like home here.

Shiitake Creative is the founding company of the Japan Travel Awards initiative.

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