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I used to work in an R&D of a hotel management software company what gave me opportunity to talk with many innovative hotels.
I'm passionate in researching how hotels operate, what some do differently than others.
The market has changed a lot in the last years...
The MICE is not the same, business travel revenue is shrinking.
On other hand you have digital nomads, remote companies, a lot of guest's behaviour has changed.
In my newsletter I'm trying to transform my observations and research into actionable "nuggets". We will chat about hybrid hospitality and how the most progressive hotels combine coworking, coliving, events, etc.
Any feedback and ideas for new topics are highly appreciated!
Love this! I read through a few articles and I like the bite size content style.
I used to explore the hybrid hospitality concept and many of the brands you mentioned as part of my PhD thesis on hospitality.
Is your PhD thesis somewhere available to read online?
Unfortunately, not. It's also only in Bulgarian. I explored models which city hotels in Sofia can incorporate to increase their earnings through ancillary products, so I used lots of examples of city hotels in other places in the world.
Very interesting, the first time I heard about hybrid hospitality.
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