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What travel influencers do you follow on TikTok?
 
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3 months ago

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Chief Business Officer, Unravel Pte. Ltd.

Hello everyone,

I'm an out and out foodie who travels just to smell and sample the local fare. I'm helping build a travel product named Unravel – an app turning stunning videos from your favourite travel influencers into finely curated trips.

🤳 I want to know who are the travel influencers you follow on TikTok?

I’m addicted to @your_passport, @alexpreview, @florina_toma, @hobopeeba to name a few:

www.tiktok.com/@your_passport
www.tiktok.com/@alexpreview
www.tiktok.com/@florina_toma
www.tiktok.com/@hobopeeba

Who are your favourites?

6 months ago (edited)
Ian
Founder, Travel Massive

Hey Abhimanyu, great question!

Here's a few travel TikTok accounts that I enjoy following... most are aviation related:

www.tiktok.com/@airly_cofo
www.tiktok.com/@thepointsguy
www.tiktok.com/@pilotnesho
www.tiktok.com/@pilotcasey
www.tiktok.com/@nypilot1
www.tiktok.com/@adriana_lup
www.tiktok.com/@pilot_brit
www.tiktok.com/@amandamoseguera
www.tiktok.com/@captainbedbug

👆 TikTok has a great algorithm but just be warned if you follow any of these accounts you're going to get a lot more aviation content in your feed.

I also follow these Travel Massive members (links to their TikToks on their profiles):

@fearlessandfar
@honeybirdtravel
@jenruiz

6 months ago (edited)
Ian
Founder, Travel Massive

Here's a good article about how the Tiktok algorithm works:

later.com/blog/tiktok-algorithm/

6 months ago
Chief Business Officer, Unravel Pte. Ltd.

Thanks Ian for sharing these - yes mine are very destination and hotel focused while I just checked out your list and they definitely share some great insights on the best ways to fly. I guess what I really meant to ask was who on social media really nudges the traveller in you.

6 months ago
Ian
Founder, Travel Massive

Well, you're asking a community (Travel Massive) that includes thousands of content creators... so my entire social feed wherever I look is travel related!

TikTok has unearthed some fantastic creators that would otherwise have never found an audience on Instagram or YouTube.

6 months ago
Chief Business Officer, Unravel Pte. Ltd.

:) that's true

6 months ago
Founder & CEO, Yugen Earthside

I love TikTok! I think it's fun, informative, and creative in a way other social media isn't.

I run this account for sustainable travel news, humor, advocacy, and trips:
www.tiktok.com/@yugenearthside?lang=en

And here are some accounts I like:
www.tiktok.com/@japanontiktok?lang=en
www.tiktok.com/@handluggageonly?lang=en
www.tiktok.com/@worldnomac?lang=en
www.tiktok.com/@yourtravelsdestination?lang=en
www.tiktok.com/@givevolunteers?lang=en
www.tiktok.com/@jenonajetplane?lang=en
www.tiktok.com/@_lumadeline?lang=en
www.tiktok.com/@meghanorourkee?lang=en
www.tiktok.com/@whyshy.me?lang=en

Thanks for sharing the accounts you like - checking them out now :)

Hilary

6 months ago
Chief Business Officer, Unravel Pte. Ltd.

Thanks so much Hilary for sharing your list! Going to check them out now, I've already been looking at your offerings at yugen earthside as well. Very cool stuff! My own handle is at vm.tiktok.com/ZMehAxGHM/. Do check it out - we're trying to generate travel interest through videos and have partnered with a few such travel influencers. Always excited to learn about many more and reach out to them.

6 months ago
Ian
Founder, Travel Massive

Hey Abhimanyu, how are you working with the influencers who made the videos you are posting?

Your TikTok videos and your app don't seem to provide any information about the authors of the content. I'm just wondering how you licensed so much content?

EDIT: I found the "Influencers" section in the App, but I can't find a way to see who the influencer is in a given video presented on the homepage feed. I think showing the influencer's handle or details on each video would be really helpful.

6 months ago (edited)
Chief Business Officer, Unravel Pte. Ltd.

Hey Ian - thanks a ton for the feedback and really happy you’ve seen the app(do check out the curated trips by influencers, the option to customize the trips to make them your own, or very simply start to create a trip from scratch). The app allows for all this now and will very soon make all of this bookable.

To answer your question about the influencers - we really liked some of these well before we started Unravel. So just reached out to them and showed them our vision. The ones who loved it, signed on to be partners and we then went through a rigorous journey of processing videos that suited our app’s requirements. On social media we do make sure to credit them, on the app we haven’t yet(not for the videos as you’ve noticed).

You’re right that showing who the influencer will add value. I’m taking this to my product team immediately. The vision with influencer itineraries is to let our users travel like their favorite influencer. And there is so much we’ve learnt from them while working with them too.

6 months ago (edited)
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