Replay from LIVE Webinar with Stay22: The $1 Billion Blueprint for Travel Content Success + Bonus Claude Prompt

Thanks to over 300 members who joined our LIVE Webinar with Stay22: The $1 Billion Blueprint for Travel Content Success with special guest Feuza Reis — founder of Fuse Travels and Partnerships Manager at Stay22, moderated by Matthew Gardiner from Travel Massive.

The session covered a lot of ground, from unpacking the new Stay22 Affiliate Trends Report and learning what destinations and content are converting best, to our audience Q&A.

Here’s the full webinar replay:

Thanks to Feuza for answering many of our audience questions — from finding analytics in the new dashboard, YouTube integration (long-form videos for now), and support for tours and activities content. See the site chat on the event page for the audience Q&A.

Key takeaways from the webinar

1. Travel creator word of the year is diversification

Analyze where you spend a lot of time (YouTube, Pinterest, etc) and check if those channels actually convert. The goal is to create high impact and low effort content by focusing your time on channels that offer proven ROI instead of chasing trends (Substack, UpScroll, Bluesky). It is also important to diversify your supply list to accommodate more travellers (Expedia, Booking.com, Hotels.com, etc) and to make sure all links are clearly identified as links and appear higher up in the post.

2. Focus on intent instead of inspiration

Higher traffic does not necessarily mean higher conversions. Fewer site visitors with who are actually in the planning journey with a higher intent for booking are more valuable. “Leave inspiration for social media,” Feuza added, and instead focus on articles that offer actionable advice, like where to stay or where to rent the car from, which answers the traveller’s search query.

3. Popular destination are not always the highest converting

Content about popular destinations is more competitive. Data also shows that people are looking for alternative destinations and longer stays, often planned around special events (ie. spots, solar eclipse). Use your Stay22 data to analogize seasonal trends on your site to pin point highest converting pages and create content for those destinations.

Custom reporting with Claude Code: How to prompt

One of the highlights of the session was a custom report that Fueza generated with Claude Code, using data downloaded from her Stay22 dashboard. Many of you asked if Fueza could share the process and AI prompt, and she has very kindly shared the details below. Thanks, Fueza!

Steps:

1. Take the data from Page Analytics of Stay22 Dashboard:
2. Download the file.
3. Choose “all time” if you have been using Stay22 for less than a year, etc.

AI Prompt (Claude Code):

You are an expert SEO strategist and content planner specializing in affiliate content optimization and semantic SEO architecture. I’m sharing my Stay22 affiliate performance data for 2025 and need you to build a focused SEO content strategy for March, April, and May. (Fill in which months you want.)

Your first task: Review all uploaded data files and identify which contains the most complete 2025 EPC (earnings per click) dataset. If multiple files overlap, consolidate and use the fullest picture available. Let me know which file(s) you’re drawing from.

Then do the following:

Analyze the top-performing articles by EPC — identify patterns in topic, intent, seasonality, and keyword themes that explain why these articles earn well.

Build a semantic SEO map around those high-EPC articles—identify the topical clusters, supporting content gaps, and internal linking opportunities that would strengthen their authority and rankings heading into peak travel season.

Create a March / April / May content strategy that covers:

Which existing high-EPC articles need optimization, updates, or supporting content right now to capture spring traffic

What net-new articles I should create each month, grounded in semantic relevance to my top earners and timed to seasonal search demand

How new articles should link back to and reinforce the existing high-EPC pages

Prioritize ruthlessly — I have limited time, so flag the highest-leverage actions first. Distinguish between “protect and grow what’s already earning” vs. “build new” recommendations clearly.

Ground every recommendation in the actual data from my files. Don’t suggest generic travel content — everything should trace back to what’s already proven to earn in my specific portfolio.

Thanks again to Fueza and Matthew, and to our LIVE audience for tuning in.
— See you at our next online event!

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