How do you quantify the value derived from exchanging unsold travel & tourism inventory for media exposure?
The concept of converting unsold inventory into marketing assets is equally relevant when applied to hosting travel writers (or any media specialist, for that matter).
Unsold bed-nights or packaged tour itinerary tickets, empty seats in restaurants, on tour coaches, and on airlines are very much like perishable products in the FMCG sector – if they're not sold by the due date, they’re gone forever.
Historical data, however, should provide an indication of average unsold inventory. In the accommodation sector, for example, global average occupancy rates for hotels can range anywhere between 60% to 80%. In South Africa, the occupancy rate of hotels and similar establishments in 2021 amounted to just 23%. (Statista, Nov 8, 2022).
In financial terms, this means that hospitality establishments are losing between 20% to 80% of their inventory. Inventory that could easily be con...
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Hi I'm Michelle a travel blogger passionate about wildlife and scuba diving travel, as well as animal conservation. I'm also an underwater photographer and love seeking out macro critters to photographer.
Hi Michelle, thanks for sharing your blog and amazing photos with the Travel Massive community! How far from shore are the reefs? Can you do night diving and is there much to see?
Hi Ian, thank you for your kind words.
The dive sites are approximately a 15mins to 30mins boat ride away from shore, depending on where you are staying on the island.
You can absolutely go night diving, which is my favourite type of dive along with wreck diving. On our last night dive, after 14yrs of trying to find it, I finally spotted the rare Spanish Dancer Nudibranch (sea slug) which get's it name from the way it wriggles its body like a flamenco dancer.
In terms of what you can see, Mauritius has plenty of variety including very rare species, it might not be in abundance like the Maldives or Indonesia but it's there if you know where to look, however, the pièce de résistance has to be the wrecks. On one of my dives I discovered the rare candy crab which I'm used to only seeing in Asia, so it was a very nice find especially for the dive centre as they had never seen one before.
Do check out my blog where you can find lots more info and marine life photos.
This is amazing Michelle.
Thank you, I'm glad you enjoyed it.
I am a scuba instructor and an owner of a dive center in Jordan , your articles had me amazed what a wonderful dive site to go and explore !
Glad you enjoyed the article! Mauritius really does have a lot to offer in terms of diving, more than people realise. Jordan is still on my list of places to visit!
Adventurous