Hi, my name is Benoit and I'm passionate about how technology can disrupt the travel industry and ultimately lead to a better end-user experience.
I have been conducting numerous interviews over the past few weeks to gain insights into the way people curate, organize and share travel content, with the final objective of identifying opportunities to innovate in this space.
I intend to share my preliminary findings across a series of discussions on Travel Massive to engage with the community.
The first topic relates to the main information channels used by travellers to discover a specific destination and learn about where to go and what to do. Below a summary from the interviews:
- Friends / Family: For 67% of interviewees, friends and family’s word-of-mouth play a significant role in picking the next destination and 42% rely on their recommendations to know what to do on the ground.
- Social Media: 75% of interviewees mention social media, and specifically Instagram, as as key ...
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Hey! Every few months I ask friends and colleagues what communities, social media groups or tools you'd recommend to a friend.
There are so many, and it changes quickly!
I'm sure everyone on this thread would love to hear your recommendations 💜
Shout out the communities that make a difference to your business, I can go check them out 😉
I enjoy the Dense Discovery newsletter (it’s made in Melbourne) - it’s not travel related but has a good mix of articles that might help you think of new ideas to apply.
www.densediscovery.com
Fantastic, I signed up to give it a try. Thanks for the recommendation 💜
For blogging things I really love -
Australian travel bloggers FB group. Super supportive group!
Toggl for time tracking. Helps keep me focused and see where I'm loosing a lot of my time.
Neontools.io for useful tools
TravelMassive's new influencer platform is amazing to find verified members to work with.
Toggl is a great way to see how often my procrastination strikes 😜
I'm going to check out Neontools.io academy, they look to have some useful marketing content in there for free.
Haha love the namedrop for Travel Massive influencer platform 🤣