We built a platform that searches multi-day tours and flights together. Is this a gap online travel has been missing?
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We built a platform that searches multi-day tours and flights together. Is this a gap online travel has been missing?
We built a platform that searches multi-day tours and flights together. Is this a gap online travel has been missing?
was posted by Alex Veka
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Featured on Sep 15, 2026 (1 month ago).
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Hi everyone, Iām Alex, founder of Vibe Adventures š
Dynamic packaging is well established in travel, particularly around flights + hotels, but multi-day guided travel has remained much more fragmented.
We kept seeing the same problem: travelers would find a great tour, then discover that flights for those exact dates were expensive, inconvenient, or simply didnāt work ā so the apparent deal disappeared.
Thatās why we built Vibe Adventures. We dynamically match 6,000+ instantly confirmable multi-day tours across 125+ countries with compatible real-time flights, allowing travelers to compare the full trip price and book the best-value combination in one connected flow.
š www.vibeadventures.com
Weāre starting B2C, but we also see the technology becoming infrastructure for travel advisors, holiday companies, OTAs and airlines through B2B2C and white-label/API distribution.
Iād particularly value feedback from people working in packaging and distribution: where do you see the biggest challenge ā product, servicing, regulation, or distribution?
WAOW, i think there are some similar agencies that devolped something similar, but i think yours is making many API connections in real time to develop a full package with logic and common sense.
Congrats!! I will check it in deep!
BTW would you be open to connect with DiverDoo.com for scuba diving destinations, including snorkel/discovery packages?
Let's talk!!
Thanks, Nacho! I sent you a message
That's a really interesting example of the type of dynamic packaging normally associated with airline holiday/vacation companies. (And stuff I spent years working on myself).
I'll check it out in more detail when I get home. Happy to chat too. My questions will include:
- Who's the merchant for each product?
- Is it actually a package?
- Bonding requirements?
- Who does servicing?
- Do you want to stay B2C with this or sell the technology to holiday companies and airlines?
Thanks Mark! These are exactly the questions weāre thinking about.
Merchant: Vibe is the customer-facing merchant and primary point of contact. The underlying components are fulfilled by the respective tour operators, airlines and other suppliers.
Is it actually a package? From the product perspective, yes: we dynamically assemble the guided tour + compatible flights into one package and one booking flow. From a regulatory perspective, the legal definition of a āpackageā varies by market, so weāre treating that jurisdiction by jurisdiction rather than assuming one global structure.
Bonding / financial protection: Also market-specific. For example, flight-inclusive packages sold to UK consumers can trigger ATOL requirements even for companies established outside the UK, while EU package organizers have insolvency-protection obligations. That is something weāre structuring carefully as we expand.
Servicing: Vibe handles the customer relationship and support, and coordinates with the relevant tour operator, airline or other supplier when something changes.
B2C or B2B? B2C first ā we want to prove the search, packaging and booking experience directly with travelers. But longer term, we definitely see the technology as B2B2C infrastructure too: white-label/API distribution for travel advisors, holiday companies, OTAs and potentially airlines.
Would be very happy to chat, especially given your experience with dynamic packaging.
Definitely a real gap. Travelers care about the total trip cost and how everything fits together, not tours and flights separately. Combining both in one search makes a lot of sense.
Thanks, Frida! Thatās exactly how we see it too ā travelers make decisions based on the whole trip, not on isolated components.
Showing the tour and flights together makes it much easier to understand the real cost and whether the trip actually works for those dates.
Just spent a few minutes browsing around the site and I'm really impressed. Moving through multi-day itineraries is usually a total headache, but the checkout flow and filters here feel super smooth and intuitive. The places to visit are so unique, many tours in places I would love to travel someday!
Thanks, Mariana! Glad the flow felt intuitive.
A big part of what weāre trying to do is make multi-day travel feel much easier to explore and book, while still giving people access to trips that go beyond the usual destinations. Great to hear that the range of tours stood out too.
Really interesting approach. I think combining the tour and flight search makes a lot of sense, especially for multi-day trips where the flight dates and times can make or break the whole plan.
I also like the focus on showing the total trip price rather than making travelers piece everything together themselves. It definitely removes some of the friction from planning, and the integration with so many tours makes the concept even more useful.
Thanks, Aaron! Thatās exactly the problem weāre trying to solve.
For multi-day travel, a tour can look like a great deal until you check the flights and realize the dates, timing, or total cost no longer make sense. Bringing both together lets travelers compare the real trip value upfront instead of stitching everything together across different sites.
Glad the broader tour selection also stood out ā thatās a big part of making the matching more useful.
I think thereās definitely an interesting gap here. Flights and multi-day tours are usually planned separately, even though theyāre really parts of the same trip.
IMO, connecting the two could make the whole planning process much easier.
Thanks a lot for the feedback, Malone!
Real gap, and leading with total trip price is the right call. One segment worth building for: event travelers. Sports fans search by the game, not the date, so an anchor-event search (tours that start or end around a race weekend or big game) could open a whole new audience. The other thing I'd want answered at checkout: who handles it when a delayed flight means a missed tour departure. Congrats on the launch, Alex.
Thanks, Ashlea, for the feedback! The event-travel angle is especially interesting: searching around an anchor event rather than fixed dates could work very well for sports, festivals, races, and similar trips.
And completely agree on disruption handling. Vibe remains the travelerās point of contact, and we coordinate with the relevant flight and tour providers if a schedule change puts the tour departure at risk. Weāre also building sensible buffers around tour start/end times, but we should make that support flow much clearer before checkout.
I gave the platform a quick try, and I think combining multi-day tours with flights in a single search has real value. It removes one of the frustrating parts of trip planning ā having to search for the tour and the flights separately and then figure out whether they actually work together.
One thing I noticed while searching for Greece was that, after the Greece-specific results, I also started seeing tours covering other Balkan destinations. If these are intended as alternative or nearby suggestions, it might be helpful to separate them more clearly from the exact destination matches.
Overall, I like the concept, especially the ability to see the tour duration, departure and return points, and a price that includes flights in one place. Interesting approach, Alex!
Thanks, Ihsan ā and thanks for the feedback! What you saw with the Greece search might have been part of our fallback logic.
When someone searches a narrow travel period and there arenāt enough exact matches for a specific destination, we automatically broaden the search to nearby countries so the traveler still sees useful options instead of hitting a dead end. The part we need to improve is how we present that expansion: exact Greece matches should clearly come first, with nearby alternatives separated and labeled so the logic feels intentional rather than less relevant.
Glad the combined duration, routing, and total price were useful ā those are exactly the pieces we want travelers to compare without jumping between sites.
Thanks, Alex ā that makes sense. I think separating the fallback results visually would make a big difference. The idea of broadening the search is useful; the key is making it immediately clear to the traveler why those alternatives are appearing.
I also think the combined view of routing, duration and total price is one of the strongest parts of the concept. Looking forward to seeing how the platform develops.
Thanks a lot for the feedback, Ihsan!
Hey Alex, nice work and I fully understand you. How about we have a chat and see what we can do together between you and Travecta?
Hi, Thomas!
Thanks a lot for the feedback. Sure, I sent you a message.
Hi Alex,
This is really interesting. Great work! Being able to see the total cost and convenience of the tour and compatible flights together could make the whole travel planning process so much easier.
Iād also be curious to see how you handle the servicing side once the booking involves multiple components, especially when flights change or a tour operator has to modify something. That feels like an important part of building trust in the model.
I have explored some destinations and I have some feedback. I will message you about them. Thanks you for sharing this with us.
Thanks, Oluwakemi!
On servicing, this is something we already manage directly. Vibe remains the travelerās main point of contact if a flight changes, a connection is disrupted, or a tour operator modifies part of the trip. We coordinate with the relevant providers, arrange alternative flights or other suitable options where needed, and manage refunds when applicable.
We also build sensible time buffers around tour departures and returns to reduce the risk of one change affecting the rest of the trip. Weāre also adding an optional insurance layer soon to give travelers even more protection and make disruption handling easier.
Interesting concept. You might also want to consider having an option to select based on a particular tour company (for instance, I noticed one of the tours I looked at was run by G Adventures). Some people might want to make their tour choices based on a particular company. Also, do you get to include a frequent flyer number when booking the trip and flight? I didn't go through that part of the booking process to see if that option was there or not.
Thanks, Donna! Both are great points.
We're considering adding a tour operator filter, so travelers can search specifically for companies they already know and trust, like G Adventures.
As for frequent flyer programs, direct integration is further down our roadmap. For now, travelers can generally add their frequent flyer number directly with the airline after booking, using the PNR (booking reference) provided with their tickets, subject to the airline's loyalty program rules.
Thanks for taking the time to explore the platform and share your feedback!
Hi Alex, I looked up the website (India section). It seems to take too long to load, and I am not sure if there are just 3 tours or more are loading. I am interested in knowing more about how the platform functions when it comes to on-ground execution. Do you have local tour operators onbord?
Hi Gaurav, thanks for checking out the platform and sharing your feedback!
The number of results depends on the dates you select. If you're searching within a narrow travel window, there may be fewer available departures. That's why we generally recommend searching over a longer period or selecting an entire month to see more options.
And yes, search speed is something we're actively working on. Unlike a regular tour search, we need to check real-time flight availability and pricing for each tour departure, including flights to the tour's starting city and back from its ending city. Response times from different airlines can affect how quickly results appear, so optimizing this is one of our priorities.
Regarding on-ground execution, tours are operated by local operators, not Vibe directly. We currently offer tours from hundreds of operators worldwide, and you can see the name of the company running each tour in its description.
Happy to share more about how the model works!
It's a good concept, Alex. I would like to connect with you to explore your working model and possible opportunities to collaborate. Do you have a calendar where I can book an appointment? I am available at gaurav@thefolktales.com