Stay22 reports 11% increase in traffic across blogging network following Google Core Update

Bloggers, have you seen a traffic increase this July?

We saw some reports of people recovering their traffic with the latest Google update.

At Stay22 we saw an uplift of about 11% across our network of 4000 bloggers.

What makes this special is that this seems like the first time in years where a Google update has actually helped creators. A year and a half ago, the traffic across our network dropped by 20% with the HCU update and never really recovered.

Are you seeing traffic up or down with this latest update? By how much?

You can read the full breakdown we did here 👇
blog.stay22.com/june-2025-google-update

These days, it's incredibly difficult to get traffic, even if you have quality material. I appreciate this essay.

I had an almost 180% increase on my travel blog if I compare the last 4 weeks with the 4 weeks before that. But, that still doesn't bring my traffic anywhere close to the traffic I used to receive before Google's Helpful Content Update...

September has been a banner month for Wandering Italy. Stats still appear to be going up, and new content doesn't seem to be the reason.

Thanks for sharing this. I recently got a "no" from a visitors' bureau I'd worked with previously because my traffic wasn't where they needed it to be. This gives me some hope that things will pick up again. "Just keep swimming, just keep swimming, just keep swimming." :)

I've heard from several Stay22 partners that they're seeing an increase over the past month. Let's hope it lasts!