· 4 months ago

Share your destination marketing success story

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Founder & CEO, Map Your City

Hi there. I am Caroline (Founder of Map Your City), we are regularly publishing some articles and interviews around destination marketing - since our platform empowers destination marketers.

πŸ‘‰ We would be delighted to hear about some memorable success story or campaign from your experience that highlights the power of effective destination marketing?

4 months ago (edited)
CMO, UnTours & UnTours Foundation

We just had a really successful co-marketing campaign with the Ireland tourism board this last fall. We readied a lot of content in preparation for an "Ireland Week" from our assets and some from the tourism board to push out through all of our channels and boost with more budget than our norm. But the key was having one of our UnFluencers (our partner influencers who we're differentiating for their dedication to our slow travel style) on the ground creating realtime, beautiful content to play off the scheduled content. Results were much better than expected and far beyond what the budget would normally produce.

4 months ago
Founder & CEO, Map Your City

Great example Richard! Love this. So would you say it was the co-marketing/ influencer co-lab that made it work much better or was it the mix of scheduled and realtime content especially? And did you use social media live video streams?

4 months ago (edited)
CMO, UnTours & UnTours Foundation

The β€œsecret sauce” was that all of the ingredients felt important. We had a tourism board with a significant following supporting and amplifying, mixed with real time relevance.
We didn’t use live, but it’s certainly a thought for next time!

4 months ago
Founder & CEO, Map Your City

Great to hear that. Certainly understand the massive reach partners like that can bring. Do you mind me asking how much this co-lab improved conversion for you compared to other campaigns on similar budget?

4 months ago
CMO, UnTours & UnTours Foundation

Conversion suffered a tad, because the goal was reach for the campaign, as I expect it always would be on those collaborations. Targeted reach is the desire, but definitely wanting to cast a wider net.

4 months ago
Founder & CEO, Map Your City

Thanks so much for those insights Richard.

4 months ago
Founder & CEO, Map Your City

πŸ‘‹ Feel free to still join in the discussion or add your success story or campaign - we love to hear.

4 months ago
πŸ‘‹ Welcome to the Travel Massive community!
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Share your destination marketing success story

2 reviews

Share your destination marketing success story was posted by Caroline Vrauwdeunt in Discussion , Marketing . Featured on Dec 13, 2023 (4 months ago). Share your destination marketing success story is rated 5/5 β˜… by 2 members.
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