Even last year, I didn't consider artificial intelligence (AI) a threat to a travel journalist. Artificial intelligence applications seemed clumsy, and open-source language models primarily silly. I have made an effort to research and follow the development. Although I see a lot of opportunities, I also see threats that the price of billable work will collapse either directly when artificial intelligence replaces a human as a writer or when artificial intelligence makes it possible for people who ...

Hi there. I am Caroline (Founder of Map Your City), we are regularly publishing some articles and interviews around destination marketing - since our platform empowers destination marketers. 👉 We would be delighted to hear about some memorable success story or campaign from your experience that highlights the power of effective destination marketing?

I see that a lot of bloggers, in their bios, write things like "My goal is to inspire people to travel." It makes me wonder: is that really what we should do? Do we really want more people to travel, given all of the climate and sustainability consequences that can arise from travel? Or should we be encouraging people to travel better rather than more? And if so, how?