Longer, slow(er) trips will make a massive difference if the idea gets more traction. People are going to travel, the travel industry is going to continue to encourage it. By helping people understand that longer trips (meaning fewer trips and fewer lon... show more

Conversion suffered a tad, because the goal was reach for the campaign, as I expect it always would be on those collaborations. Targeted reach is the desire, but definitely wanting to cast a wider net.

The “secret sauce” was that all of the ingredients felt important. We had a tourism board with a significant following supporting and amplifying, mixed with real time relevance. We didn’t use live, but it’s certainly a thought for next time!

We just had a really successful co-marketing campaign with the Ireland tourism board this last fall. We readied a lot of content in preparation for an "Ireland Week" from our assets and some from the tourism board to push out through all of our channels... show more

Always fun and energizing to listen to what Dan and his guests have to say about travel’s latest. And it was extra fun to catch up with my wise ol’ (not so old) pal as a guest to be able to touch on our Slow Travel Network, hosted here on Travel Massive.