• 10 hours ago

Photos and Recap: Vietnamese Travel Habits — Insights, Networking and Skyline Views at Landmark 81 in Saigon

Thanks to everyone who joined us in Ho Chi Minh City this week for our rooftop event at The Cloud lounge at Vinpearl Landmark 81, Autograph Collection for an evening of travel industry insights and networking from one of Saigon’s tallest luxury landmarks.

Attendees included travel professionals from top Vietnamese DMCs, tour operators, hotels, travel tech companies — including Lacaph, Four Seasons The Nam Hai, Khiri Travel, Trails of Indochina, PR Newswire Vietnam, Chôm Chôm Travel, The Dragon Trip, Pandaw Cruises, Anh Viet Hop on Hop off, Furama Resort, Airwallex, Heads on Pillows, and more.

The Presentation: Vietnamese Travel Habits

A huge thank you to Richard Burrage, founder at research company Cimigo, for delivering a fascinating presentation on Vietnamese travel habits which filled the room.

Some of the standout insights Richard shared with the room: domestic travel has surged dramatically, with Vietnamese travellers now averaging 3.5 trips per year — up from just 2 in 2019. There’s growing appetite for cultural immersion, adventure, and eco-tourism, particularly among higher-income and urban travellers.

Richard also highlighted how Vietnamese travellers are far from a homogeneous group — distinct segments like “experience seekers” and “health-conscious travellers” each bring unique motivations and spending patterns. For destination marketers, the message was clear: localise, personalise, and differentiate to stay relevant. Explore the full report over at Cimigo.

The Venue: Vinpearl Landmark 81

Attendees also had the opportunity to take a private tour of rooms at Vinpearl Landmark 81, Autograph Collection — including their full-floor Presidential Suite on the 68th floor, the highest suite in Vietnam.

A big thank you to the team at The Cloud lounge for their first class hospitality and providing canapés and welcome drinks for all our guests. The sunset views of the Saigon skyline from the 48th floor were spectacular.

Congratulations to our lucky door prize winners on the night — prizes included dinner vouchers from Madame Lam Restaurant, a buffet dinner for two guests at Oriental Pearl restaurant, and a 60-minute spa treatment at Horizon Spa and Wellness.

A special thank you to Chau Nguyen and her team from Urbanist Travel and Demeiter Vaubell from Six Senses for helping to organise the event. And thank you to Fred Wissink for capturing the evening on camera — you can view the full photo album on the Travel Massive Saigon Facebook page.

— Thanks again to everyone who participated and see you at our next Travel Massive Saigon event!


Would you like to sponsor or speak at a Travel Massive Saigon event and connect with Vietnam’s travel and hospitality industry? Get in contact with our community leader Natalya.

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Founder, Secret Experiences

Thank you to the Travel Massive Saigon members and everyone involved for making it such a great event! Always a pleasure to see our regulars and new members connecting. Special thanks to Richard Burrage for his insightful presentation, and to The Cloud Lounge and Vinpearl Landmark 81, Autograph Collection for hosting us.

10 hours ago
Founder, Travel Massive

This was a great event and so good to catch up with old friends and make some new ones :) The venue was incredible — and I think might just be a record for highest rooftop bar we've held an event in Asia!

10 hours ago

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Photos and Recap: Vietnamese Travel Habits

Photos and Recap: Vietnamese Travel Habits was posted by Ian, Natalya Wissink in Article , Travel Massive , Community , Ho Chi Minh City , Saigon , Vietnam . Featured on Mar 26, 2026 (Today). This post is not rated yet.

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