How much does pet-friendliness (including stray animal treatment) influence your travel choices?

Montenegro is missing out on a massive and growing market: an estimated 46 million pet-inclusive trips happen in the EU every year, yet travelers with dogs increasingly choose other destinations — citing safer streets and more visible kindness toward animals.

Stray dog management isn't just a welfare issue. It affects public health, community trust, repeat visitation, and increasingly, EU accession requirements. NGOs across the Western Balkans are doing vital work, but they're underfunded and under-supported.

We'd love to hear from you as travel professionals:

1. How much does pet-friendliness (including stray animal treatment) influence your travel choices or client recommendations?
2. Have you ever avoided a destination because of how it treats stray animals?

Your experiences can help turn this into real industry momentum for change. 🐾

PS: The Montenegro Travel Massive is getting behind Dancing For The Dogs — an international charity music event on 13th June in Ulcinj raising funds for sterilisation, adoptions, and on-the-ground NGO work. Details: www.dancingforthedogs.me

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