Steve Farzam serves as the COO of The Shore Hotel in Santa Monica, CA. He is a trusted professional within the hospitality and travel industry for over 10 years. Hospitality management has been in Steve's family from a young age. Today, Farzam carries the passion for service, hospitality, and dedication to excellence he gained when he was young.

When Steve Farzam entered the hotel management profession, he played an integral role in building of the Shore Hotel. Today, The Shore Hotel is known not only for its spectacular ocean views, but also its commitment to sustainability. Under the direction of Farzam and his team, The Shore Hotel has won numerous awards for environmental responsibility and green stewardship.

Steve Farzam is the first to admit that as a child, he was “a challenge for any parent… just because somebody would say something was right [he] would never take it at face value.” Instead of taking someones word for it, he found that he needed proof through firsthand experience. This mindset has transferred to his success in hospitality. To ensure the best quality of daily operations at Shore Hotel, Steve stays at the hotel on occasion and directly fills in for various management positions in order to get an understanding of every aspect of the organization from the point of view of guests and employees.

In addition, Steve has a wide variety of volunteer experience at organizations such as the Society for the Prevention of Cruelty to Animals (SPCA), Scripps Hospital, and the American Red Cross. He holds memberships in organizations such as the International Association of EMT’s and Paramedics, Annals of Emergency Medicine, and California Narcotic Officers Association. Steve has been deemed a Superior Court expert witness in Emergency Medical Services.

As the COO of a highly rated hotel in one of the top ten beach cities in the world, Steve Farzam has expertise not only in the business side of hospitality and travel, but in the guest side as well. His high-level perspective of the business allows him to grow the success of the hotel without ever compromising the values and perks that make it the first choice of countless travelers per year.