Recap + Photos: Travel Massive Bali Explores AI Search and GEO with Heads on Pillows and Airwallex

A big thank you to Bali’s travel industry and hospitality professionals who joined us last week at Travel Massive Bali: The AI Search Playbook for Travel Businesses workshop and networking evening at Hyatt Regency Bali, in partnership with Airwallex and Heads on Pillows.

We were delighted to welcome 50 travel industry professionals who came together to explore how AI search is reshaping travel discovery, why GEO differs from traditional SEO, and what travel brands need to do to stay visible in an AI-first world.

A special thank you to Dinh Dinh (Jasmine) Vo, Lead Account Executive, Southeast Asia, and Shaun Huy, SEO/GEO Manager at Heads on Pillows, for leading such an engaging and genuinely insightful session. Jasmine and Shaun walked attendees through how AI search works in travel, why GEO is a different discipline from traditional SEO, and why it can’t be measured the same way.

After the workshop, attendees carried the conversation into the evening, networking over drinks and snacks while swapping ideas, making new connections, and continuing the discussion on what AI-first discovery means for their businesses.

The event brought together a fantastic mix of industry leaders from the Bali Travel Massive community, international speakers, and travel professionals, and was made possible with support from our global partner Airwallex, who were in attendance with their partnership team.

Airwallex is a global payments and financial platform helping businesses operate across borders with ease through multi-currency accounts, international payments, and modern financial infrastructure. They provide solutions for travel agencies and booking sites, tour operators and DMCs, corporate travel agencies, and marketplaces operating in Asia, and globally.

We were pleased to welcome attendees from more than 40 companies, including Adventures & Sunsets, Alliance Indonesia, Andaz Bali by Hyatt, Asta Purana Hospitality, Bali Honeymoon, Bali Retreat Broker, Bali Untold, Convergent, Four Seasons Resorts, Happy Trails! Asia, IHG Hotels & Resorts, Indonesia Impression Tour, JetBay, Marriott International, MystFlo, Seven Secrets Resort Lombok, Sugar Rush Media Agency, The Meru Sanur, Travel Weekly Asia, and many more.

We’re also grateful to our community partner, Livit Hub Bali, for their support.

Thanks to everyone for making this event such a success — here’s to staying visible, curious, and connected in an AI-first world.

— See you at our next event!

If you’re interested in hosting a future Travel Massive community event in Bali, we’d love to hear from you. Get in touch and join the Bali Travel Massive chapter to learn more.