Travel Mini: How to deploy a measurable and commercially focused Content Strategy, by Melt Content
Travel Massive is back this September 13th with a Travel Mini at the iconic Arlo Soho, focusing on effective content marketing strategies.
Our hosts, Melt Content, will be looking at some of the dos and don’ts travel brands and content creators need to be across to get effective results from their marketing. Content marketing is by no means easy and requires a deliberate, well thought out strategy to achieve positive ROI.
The session will look at a process to follow for content generation, what data and information sources to tap to inform your strategy, and how to get the best SEO results from influencer marketing. Also covered will be how to assess your campaign at different stages, how to iterate, and how to get the best distribution beyond your own website.
Topics will also include:
-What is the value in content
-How to execute a good strategy with influencer marketing
-Using data and analytics to inform your strategy
-Forever changing landscape of organic search and the implications for your content marketing strategy
Melt Content will also treat those attending with drinks and lite bites from Harold's Meat + Three.
Melt Content is a digital marketing agency that specializes in commercially-led content strategies and offers SEO, design, development, social media and influencer marketing campaigns.
An unapologetically commercial focus and a deep knowledge of the travel industry have helped Melt achieve fast growth and major client wins, including some of the biggest names in travel and media.
Prize - We'll be taking over The Liquor Bar, The Living Room and Courtyard at Arlo SoHo. Those attending will have the chance to win a courtesy one night stay.
As a reminder, Travel Minis are just that, Mini. We have a cap on attendance so everyone has a chance to participate and connect in a more meaningful way to others within their own specialty. For this event topic, the attendees will be either practicing content marketing for a brand or a content creator.
If you have any questions, reach out to the organizer through the platform.