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Ludovic Laine
Strategic and Creative Advisor | Placemaker | Brand Storyteller, Atelier LaPaz
⭐️ Premium Member 🔥 Top 30%
Member for 8 Years
Joined August 2015
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About me

For the past 30 years, I have developed as an entrepreneur, business owner and advisor, a vast experience and network in the cultural, luxury, tourism, leisure and creative industries.

My eclectic array of international endeavours makes me a well-rounded expert whose knowledge span business strategy, tourism development, luxury hospitality and wellness development and management, museology, branding and communication.

My key specialties include:
• As an entrepreneur and business owner, guiding start-ups and existing organisations build scalable and sustainable business architectures;
• As a tourism expert, assisting tourism destinations and organizations (re)invent and brand themselves;
• As a leisure and luxury hospitality specialist, advising owners and senior leaders in the crafting of new-generation, market-relevant concepts;
• As a communication specialist, helping new or existing companies stand out and become a trusted choice.

By passion, I have carved a niche for myself through an expertise that merges heritage conservation and innovation to reach contemporary and global appeal.

As the guardian of the values that are the foundations of my organisations, I ensure that all the projects I am involved in contribute to building economic, natural and socio-cultural capital for the host communities

Organisations I have collaborated with include the French Government Tourism Board, BBC, Cirque du Soleil, Discovery Channel, The Leading Hotels of the World, The Field Museum (Chicago), Ernst & Young (doing business as EY), CBRE, PwC, GE Healthcare, Museum national d'histoire naturelle (Paris), Le Méridien Hotels, Hyatt, National Geographic. I am also the Co-founder of a Think (and Do) Tank whose mission is to help luxury brands move their sustainability agenda forward.

Why did you join the community?

Share knowledge, gain new insights, create synergies with fellow industry players

What is your favorite travel destination?

The Arctic

Where do you dream of traveling to?