Cimigo’s Vietnamese travel habits 2025 study paints a detailed portrait of how Vietnamese travellers are choosing, experiencing, and planning travel, and why destinations must now localise, personalise, and differentiate to stay relevant.
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Amid Vietnam’s growing appetite for travel, Cimigo’s “Vietnamese travel habits” report offers a comprehensive understanding of how consumers prefer, book, and experience their trips.
Here's a quick highlight — International demand is resurging, especially among urban and ABC economic class travellers. Thailand, Japan, and Korea remain top-of-mind:
🇹🇭 Thailand (10%).
🇯🇵 Japan (10%).
🇰🇷 Korea (7%).
These destinations present immediate opportunities for simple, bundled, visa-supported international packages for Vietnamese travelers.
Highlights from the report include:
• What motivates the Vietnamese traveller?
• Vietnam destinations: Beaches still rule, but culture and adventure are rising
• Vietnam travel habits: Short getaways vs. premium breaks
• Vietnam travel trends: Unlocking traveller segmentation
• Vietnam domestic tourism: Transport matters, and is highly regional
• Vietnam travel expenditure: Budget vs. premium segments
• Vietnam domestic tourism decision drivers
• Vietnam travel trends: Coastal shifts and an international reawakening
• Vietnam International travel trends
• Vietnam travel trends: What’s next for tourism?
• Recommendations for Vietnam destination marketers
👉 Read more highlights at www.cimigo.com/en/trends/vietnamese-travel-habits/ and the full report is available for download with a free trial.