Research Report: Capturing The Outbound US Market — A Survey of US Travelers

Trove Tourism released their latest US Outbound Traveler survey report, with insights designed to help tourism boards more effectively connect with the American traveler.

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Friday in Melbourne!

Ian

Founder, Travel Massive

Here's some great research from NYC-based Trove Tourism Development Advisors (trovetourism.com) which came my way last week.

Their team surveyed a randomized sample of U.S. travelers (aged between 21 and 35) who travel abroad in April 2025 to research planning habits, travel values, and preferences.

Here's a few interesting insights from the report:

• 59% of respondents rely on platforms like Instagram and TikTok for research.
• 71% make most or all travel decisions (including booking) themselves.
• 30% are solo travelers.

Get the full report at www.trovetourism.com/news/us-travelers-on-international-travel

1 year ago (edited)

Sandra Weinacht

President + Co-Founder, Inside Europe Experiences

Thanks for sharing, feels very spot on.

1 year ago

Visit website

trovetourism.com

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Research Report: Capturing The Outbound US Market

Research Report: Capturing The Outbound US Market was posted by Ian in News , Research , Marketing , United States , Resource . Updated on Feb 10, 2026 (8 months ago). This post is not rated yet.